Professional Development Logo Redesign B Social: Inside-Out Coaching
Budget: $30 – $250 USD
Our company has pivoted into the professional-development space, and our current logo no longer captures that focus. I need the existing mark redrawn—keeping any brand equity worth saving—while clearly signalling our new direction.
Here’s what matters to me:
• The overall feel must be modern. Clean lines, balanced spacing and a forward-looking palette should make the logo feel current and purposeful.
• Icons or symbols should feature prominently. Think visual cues that evoke growth, learning or skill-building rather than generic corporate shapes.
• Final artwork must arrive as fully editable vectors (AI, EPS, SVG) plus high-resolution PNG and JPG in colour, black, and white variants.
• Please include the chosen typeface details and any colour codes so we can extend the system across future collateral.
Acceptance criteria:
1. Concept sketch or moodboard approved before moving to full vector execution.
2. Two refinement rounds after the first full draft.
3. Delivery of all files and usage rights on sign-off.
If you work primarily in Illustrator or a similar vector tool and enjoy turning strategy into crisp visuals, this should be a straightforward, creative job. I’ll share our current logo and a short brand brief as soon as we start.
Here’s what matters to me:
• The overall feel must be modern. Clean lines, balanced spacing and a forward-looking palette should make the logo feel current and purposeful.
• Icons or symbols should feature prominently. Think visual cues that evoke growth, learning or skill-building rather than generic corporate shapes.
• Final artwork must arrive as fully editable vectors (AI, EPS, SVG) plus high-resolution PNG and JPG in colour, black, and white variants.
• Please include the chosen typeface details and any colour codes so we can extend the system across future collateral.
Acceptance criteria:
1. Concept sketch or moodboard approved before moving to full vector execution.
2. Two refinement rounds after the first full draft.
3. Delivery of all files and usage rights on sign-off.
If you work primarily in Illustrator or a similar vector tool and enjoy turning strategy into crisp visuals, this should be a straightforward, creative job. I’ll share our current logo and a short brand brief as soon as we start.