Preschool Brand Identity Package

I’m launching a brand-new preschool and need a cohesive visual identity that appeals to young children while reassuring their parents. The scope covers every core branding element, starting with a memorable, versatile logo and extending through a harmonious colour palette, typography set and day-to-day marketing collateral.

Here’s exactly what I’m looking for:

• Logo design: primary, secondary and icon versions supplied in vector (AI, EPS) and web-ready (SVG, PNG) formats
• Colour scheme & typography: full palette with HEX, RGB and CMYK values plus recommended heading/body fonts and usage guidelines
• Marketing materials: letterhead, business card, social media profile/cover images and a simple A5 flyer template, all packaged in editable Adobe InDesign or Illustrator files

The tone should feel playful and colourful to resonate with preschoolers, yet stay clean and trustworthy for parents. Please build the assets so I can expand them later into signage and website visuals without reworking the core brand.

Send over a brief outline of your concept, an estimated timeline and two or three examples of preschool or children-oriented branding you’ve done previously. I’ll provide instant feedback to refine the direction and sign off on each stage before we move on.