Premium Women’s Pickleball Branding

I’m launching a high end pickleball label for affluent women 30 + in Australia, New Zealand and Malaysia who value style, calm luxury and a strong sense of community. The first step is a cohesive brand identity, with special emphasis on an elegant, detailed set of logo variations that immediately signal luxury and exclusivity.

Here’s what I need designed and supplied in organised, editable files (AI, SVG, PDF, PNG):

• Logo suite – a refined primary logo, an accompanying icon or mark suitable for a metal plate on bags, plus horizontal and square versions for flexible use.
• Colour system – a palette of main brand hues, supporting neutrals and accents that work for trims, zips and packaging.
• Font system – recommendations for headline, body and a social-media friendly pairing that feels premium yet readable.
• Brand feel – a concise mood board, 6-8 inspirational images that capture the vibe, and clear do’s & don’ts so future creatives stay on track.
• Basic launch kit – Instagram profile image, website header logo and a simple packaging lock-up ready for print. A coming soon campaign

I’ll share a folder of inspiration I’ve gathered , but I’m counting on your creative direction to elevate it. Clean, on brand deliverables and a short rationale for key decisions will be the acceptance criteria. If you have experience crafting luxury sports or lifestyle identities, I’d love to see examples in your proposal.