Playful Sushi Logo Design

I’m launching a new line of sushi and Japanese ready-to-eat meals and need a logo that immediately communicates “fresh, fun, and delicious.” The brand personality is vibrant and approachable, so I’m set on a fun, colorful style built around a cartoon mascot or character—think a cheerful nigiri, a cheeky maki roll, or any kawaii-inspired figure that will charm customers of all ages.

The main palette should stay firmly in red and white; any secondary accents you introduce must keep those two hues dominant so the final mark feels unmistakably on-brand across packaging, signage, and digital use.

Please deliver:
• 3 initial concept sketches
• One chosen concept fully refined in vector (AI/SVG) plus high-res PNGs on transparent and white backgrounds
• Horizontal, vertical, and single-color lockups for flexible placement
• Up to two revision rounds to polish the winning design

Clean, scalable artwork created in Adobe Illustrator (or comparable vector software) is essential so we can enlarge it for storefront banners and shrink it for stickers without losing quality. If you’ve previously illustrated mascots with a modern “kawaii” twist, I’d love to see a few samples alongside your proposal.