POSTURIA LAB – Premium Wellness Flyer Design

POSTURIA LAB – A5 FLYER FRONT & BACK
Creative Brief for Graphic Designer
Project Overview

Posturia Lab is a new concept store opening in Uboldo, focused on:

Orthopedic products
Mobility aids rental
Comfort and daily wellbeing
Personalized customer support

The goal is to create a flyer that feels modern, premium, welcoming and professional.

Important: We do NOT want the look of a traditional orthopedic store, pharmacy leaflet, or medical brochure.

The flyer should communicate trust, wellbeing, autonomy and quality of life.

Brand Identity
Brand Name

POSTURIA LAB

Logo

Use ONLY the original logo provided.

Do not redraw, simplify or reinterpret the logo.

Brand Values
Professional
Human
Modern
Innovative
Accessible
Elegant
Local
Desired Feeling

Think:

Apple Store meets Healthcare
Premium Wellness Brand
Modern Pharmacy
Boutique Orthopedic Experience

Avoid:

Hospital look
Clinical atmosphere
Discount flyer style
Crowded layouts
Excessive medical imagery
Brand Colors

Use colors inspired by the logo:

Primary Green

Deep natural green

Secondary Terracotta

Warm terracotta accent

Neutral Background

Warm cream / beige

The overall palette must feel:

Warm
Elegant
Modern
Reassuring
Format
Flyer Size

A5 Vertical

148 x 210 mm

Print Requirements
CMYK
300 DPI
3 mm bleed
Print-ready PDF
Editable source file included
Adobe Illustrator or Canva Pro
FRONT SIDE
Opening Badge

Place a prominent badge or highlight:

PROSSIMA APERTURA A UBOLDO

This must immediately catch attention.

Main Headline
Più autonomia.
Più comfort.
Ogni giorno.

Large and impactful.

Intro Text

A Uboldo nasce un nuovo punto di riferimento per ortopedia, noleggio ausili e benessere della persona.

Main Services

Use icons and clean visual hierarchy.

NOLEGGIO AUSILI
ORTOPEDIA
BENESSERE E POSTURA

Keep this section simple and elegant.

Promotional Section

Make this visually attractive.

PER TUTTO IL MESE DI LUGLIO

Porta questo volantino in negozio e dimostra di seguirci su Instagram.

EXTRA SCONTO DEL 20%

Small note:

Promozione valida solo per il mese di Luglio, non cumulabile con altre promozioni in corso.

Suggested Visuals

Use only high-quality professional imagery.

Possible visuals:

Modern mobility aids
Elegant orthopedic products
Warm store environment
Lifestyle images showing comfort and independence

Avoid:

Doctors
Hospitals
X-rays
Surgical imagery
Excessively medical photos
BACK SIDE
NOLEGGIO AUSILI

Soluzioni pratiche per favorire autonomia, comfort e sicurezza nella vita quotidiana.

Examples:

Carrozzine
Deambulatori e Rollator
Letti ortopedici
Stampelle e bastoni
Ausili per il bagno
ORTOPEDIA

Prodotti selezionati per il benessere e il recupero funzionale.

Examples:

Tutori e ortesi
Calze compressive
Ausili per la postura
Prodotti post-operatori
Intimo e calze terapeutiche
CONSULENZA E SUPPORTO

Ti aiutiamo a trovare la soluzione più adatta alle tue esigenze.

Examples:

Consulenza personalizzata
Supporto nella scelta dell'ausilio
Assistenza post-vendita
Regolazione prodotti
Contact Section

This section must be clear and easy to read.

POSTURIA LAB

Via Raffaello Sanzio 4
21040 Uboldo (VA)
WhatsApp: 351 4389451
Instagram: @posturialab

Design Direction

The flyer should feel:

Premium
Modern
Elegant
Human
Professional
Trustworthy

The flyer should NOT feel:

Cheap
Discount-oriented
Old-fashioned orthopedic shop
Hospital brochure
Overcrowded

Deliverables

Please provide:

A5 Front Design
A5 Back Design
Print-ready PDF (CMYK, 300 DPI, 3 mm bleed)
Editable Source File (AI or Canva)
High-resolution JPG preview

The final result should look like a premium wellness and orthopedic brand rather than a traditional medical supply store.