NTYFA - Identity and Logo Design

North Texas Youth Football Alliance (NTYFA)
Project Overview

The North Texas Youth Football Alliance (NTYFA) is a newly formed regional alliance between established youth football programs in North Texas. The alliance is built around collaboration, competitive integrity, player safety, and long-term development, with strong alignment to local high school feeder systems.

We are seeking a professional, scalable logo that represents the alliance as a credible governing identity, not a single team brand.

This logo will be used across:
League communications
Digital platforms
Apparel & merchandise
Event signage
Media & broadcast graphics

Current Alliance Members

The NTYFA currently includes the following organizations:
Flower Mound Marcus (Marauders)
Flower Mound (Jaguars)
Lake Dallas (Eagles)
Little Elm (lobos)

(Reference logos are attached for visual context and inspiration only.)

Design Objective
Create a clean, modern, and authoritative logo that:
Represents a regional football alliance, not an individual team
Feels official, durable, and timeless
Works equally well on:
Helmets
Jerseys
Hats
Websites
Social media
Print materials

Can scale from small icons to large-format banners
Avoids looking “clip-art” or overly cartoonish
Think conference-level branding, not recreational youth art.

Creative Direction
Designers are encouraged to explore (not required to use all):
Strong typography (bold, athletic, structured)
Subtle football elements (laces, shield, star, outline, badge, etc.)
A Texas / North Texas identity (outline, star, shape, compass, etc.)
A balance between modern edge and traditional sports branding

Important:
This is an alliance logo, not a mash-up of four team logos.
Do not combine mascots directly.

Color Guidance (Major Influences)
The final logo does not need to use all colors, but should harmonize with them.
Flower Mound - Navy: #1c2f4c, Silver/White accents
Flower Mound Marcus: Red: #e41e26, black/silver/white accents
Little Elm - Navy: #002d62, Gold: #ebba45, accents of white
Lake Dallas - Green: #26a64a, White: #ffffff
Neutral tones (black, charcoal, gray) are welcome.

What to Submit
Designers should submit:
Primary NTYFA Logo
Secondary / Simplified Mark
(icon, badge, or abbreviated version)
Optional: Text-only wordmark
Shield or badge variation
Mockups on apparel or digital backgrounds are welcome but not required.

Selection Criteria
We will select a winner based on:
Professional quality & originality
Clarity at small and large sizes
Versatility across media
Alignment with competitive youth football culture
Long-term brand viability

Final Deliverables (Winner Requirements)
If selected, the winning designer must provide:
File Formats
EPS – vector format
SVG – web-friendly vector
PDF – print-ready
PNG – transparent background (high resolution)
JPG – standard background version

Color Versions
Full color
Black
White
One-color (for embroidery & stamps)

Usage Variations
Horizontal layout
Vertical/stacked layout
Icon-only version

Ownership
Full commercial rights transferred to NTYFA
No stock or licensed elements that restrict usage

Timeline
Contest open: Immediate
Review & feedback: Ongoing
Winner selected: Upon receiving a standout professional submission

Notes for Designers
This logo will represent a multi-year regional alliance with growth plans beyond the four current members. We are investing in a brand that must age well, expand cleanly, and hold credibility at higher competitive levels.

If you specialize in:
Sports branding
League identity systems
Athletic apparel design

…this project is a strong fit.