Modern Women’s Fashion Logo

I’m building a new women’s fashion label and need a logo that instantly signals chic, contemporary style. The overall aesthetic I’m after is modern—clean lines, balanced negative space, and a touch of understated elegance.

Core direction
• Composition: an emblem or icon that pairs harmoniously with the brand name, rather than text alone.
• Typography: please work exclusively with a serif family. Think refined, readable, and timeless rather than overly ornate.
• Palette & vibe: I have no fixed colours yet, so feel free to explore suggestions that complement a modern female-focused brand; muted neutrals or bold monochrome accents could work.

Deliverables
• Primary logo (icon + text) in vector format (AI, SVG)
• Horizontal and stacked variations
• High-res PNGs with transparent background
• Colour, black, and white versions
• Basic brand-colour guide noting hex / Pantone values

Acceptance criteria
The final files must scale flawlessly for print, web, and embroidery, and the serif type should remain legible at small sizes. Please provide two initial concepts, one round of refinements on the chosen direction, and final hand-off of all editable assets.