Modern Visual Identity for Nature

“Nature of the Fall” is centred on design, and I need a clean, modern visual identity to express it. The core request is a modern-style logo paired with a photo-driven key visual that can flow effortlessly across web banners, print posters, and social channels.

The logo should use simple lines and a limited palette that echoes late-autumn tones, remaining perfectly legible even when scaled down. The photographic element—whether an original shot or a carefully treated stock image—must share the same aesthetic language and leave breathing room for copy overlays.

Deliverables
• Vector logo files (.AI, .SVG, .PDF) in horizontal and stacked formats
• High-resolution photo artwork (≥ 4000 px) colour-graded to match the logo palette
• Short style guide covering colours, fonts, and usage examples

Acceptance criteria
• Logo remains clear at 24 px
• Photo and logo look cohesive on a sample A4 poster
• All source files supplied alongside export-ready assets

Let me know your approach, preferred tools (Illustrator, Photoshop, Lightroom, etc.), and a couple of recent modern logos you’ve delivered that successfully integrate photography. I’m available to answer any questions once you’ve reviewed the brief.