Modern Vibrant Logo Creation

Hey Team,
We run a concrete pumping business in Australia. Clients hire us and our truck to move concrete from one place to another. We do not screed concrete, we are not the agitator truck and we are not builders.

I’ve attached our current logo, which we love. However, we are constantly being mistaken for plumbers, not pumpers, so we’re looking to adapt the existing logo to make the PUMPING element much more prominent and unmistakable. We also want to drop the 'LC' part of the logo and change it LEGGIE CONCRETE

We’d like to:
-Keep the current colour scheme
-Keep the design simple, bold and memorable
-Ensure it works across social media avatars, stationery, signage and packaging
-AVOID anything that feels overly corporate

The goal is a logo that’s tough, clear and instantly recognisable from a distance.

We’re looking for a collaborative process. You’ll take the concept from rough idea through to polished artwork, keeping us involved at key milestones so we can refine colours and icon direction together. We use Adobe CC myself, so I’m happy to receive previews in Illustrator or Figma, whichever suits your workflow best.

Deliverables required:
• Primary logo (vector: AI, EPS, PDF)
• Web-ready PNGs & SVGs (transparent and coloured backgrounds)
• Square and horizontal layouts, plus a favicon
• One-colour and grayscale versions for flexible printing
• A mini brand sheet outlining colours and fonts

I’m more than happy to answer any questions you need to get started. Let’s create a logo that turns heads from day one.

Thank you for taking the time to read this.

From the LEGGIE CONCRETE PUMPING team.