Modern TrueRack Logo Design

TrueRack is a newly launched company that installs storage equipment—especially pallet racking systems—in busy warehouse environments. The brand needs a modern logo that feels engineered, dependable, and clean while clearly standing apart from quick AI-generated artwork.

Design intent
• Reflect the nature of our work: organised, structural, warehouse-oriented. Abstract racking shapes, subtle negative-space shelving, or other clever visual cues are all welcome as long as the final mark remains fresh and easy to recognise.
• Modern style is essential; please avoid vintage or overly ornate treatments.
• Colour is open at this stage. Suggest palettes that reinforce trust and professionalism; I’m happy to refine once I see the first round.

Originality standard
I will ask for your rough sketches or live-screen proof that the concept was created by you and not produced through generative AI tools. If you build in Illustrator, show art-board progress; if you prefer Procreate or similar, export time-lapse.

Deliverables
1. Primary logo in vector format (.AI, .EPS, .SVG).
2. High-resolution PNG and JPG in full colour, grayscale, and one-colour.
3. A short rationale (100–150 words) explaining the concept and typeface choice.
4. Font files or licensing details where applicable.

Acceptance criteria
• Clean alignment and balanced negative space.
• Legible at 25 mm wide and on large warehouse signage.
• Passes a reverse-image search with no direct matches.

Please outline your creative process and timeline in your proposal so I can plan internal approvals accordingly.