Modern Podcast Logo
Budget: $250 – $750 USD
I’m launching The Leadership Undercurrent, a podcast that digs below the surface of leadership, and I need a fresh logo to anchor the show’s visual identity. The palette is set: navy blue paired with a light blue accent. I’m after a modern, sleek mark—nothing AI-generated—that folds a wave or sense of movement into the design to signal progress and forward momentum.
Key ideas the artwork should capture
• Leadership isn’t just what rises to the surface; it’s what moves beneath it.
• The wave element should feel dynamic, hinting at the unseen currents of mindset, values, and resilience we explore in each episode.
Deliverables
• Original, fully-vector logo (AI or EPS) plus web-ready PNG and SVG.
• Horizontal and stacked lock-ups that accommodate the tagline: “Leadership isn’t just what rises to the surface—it’s what moves beneath it.”
• A brief one-page style reference (colors, fonts) so I can keep future assets consistent.
Acceptance criteria
1. Design feels unmistakably modern and sleek.
2. Wave icon communicates movement and progress.
3. Navy and light-blue palette is respected (exact hex values provided upon hire).
4. Artwork is 100 % original; no stock or AI assets.
5. Final files open cleanly in the latest Adobe Illustrator and export crisply at podcast-cover size (3000×3000 px).
Once the concept hits these points, I’ll sign off quickly so we can roll the brand out across social, cover art, and upcoming merch.
Key ideas the artwork should capture
• Leadership isn’t just what rises to the surface; it’s what moves beneath it.
• The wave element should feel dynamic, hinting at the unseen currents of mindset, values, and resilience we explore in each episode.
Deliverables
• Original, fully-vector logo (AI or EPS) plus web-ready PNG and SVG.
• Horizontal and stacked lock-ups that accommodate the tagline: “Leadership isn’t just what rises to the surface—it’s what moves beneath it.”
• A brief one-page style reference (colors, fonts) so I can keep future assets consistent.
Acceptance criteria
1. Design feels unmistakably modern and sleek.
2. Wave icon communicates movement and progress.
3. Navy and light-blue palette is respected (exact hex values provided upon hire).
4. Artwork is 100 % original; no stock or AI assets.
5. Final files open cleanly in the latest Adobe Illustrator and export crisply at podcast-cover size (3000×3000 px).
Once the concept hits these points, I’ll sign off quickly so we can roll the brand out across social, cover art, and upcoming merch.