Modern Minimalist Pastel Logo

I’m refreshing my brand identity and need a clean, modern logo built around soft pastel tones and simple abstract shapes—no text-heavy lettermarks, just a crisp, instantly recognisable mark that scales well from favicon to billboard.

The style should lean minimalist yet still feel contemporary and friendly. Think flat forms, balanced negative space and a limited colour palette that keeps the design light without losing impact. I’m happy to discuss a couple of colour variations if it helps the logo sit nicely on both light and dark backgrounds.

Please deliver the final artwork as editable vector files (AI / SVG) together with high-resolution PNGs and a PDF for quick reference. If you can include a basic usage sheet that shows safe-zones and colour specs, even better.

I’ll share more context on the brand personality and any reference imagery as soon as we get started, and I’m available for quick feedback throughout the process so we can iterate efficiently.