Modern Minimalist Logo Refresh
Budget: $30 – $250 USD
Our current logo’s icon has strong recognition in our market, yet the overall look now feels a little dated. The goal is to modernize it while keeping that core symbol intact and shifting the rest of the design toward a clean, minimalistic aesthetic. We want to stay with our Firefighter founded branding.
What can change:
• Color palette and typography are open for fresh ideas that pair naturally with the existing icon.
• Layout, spacing, and proportions may be refined for improved legibility across print and digital touch-points.
What must remain:
• The original icon/symbol maltese cross should stay recognizable, though subtle simplifications or line-weight tweaks are welcome if they help achieve a more contemporary feel.
Deliverables
• Editable vector file (AI or SVG) plus high-resolution PNGs in light, dark, and transparent variants
• A brief style sheet noting colors (HEX/RGB), fonts, and safe-use guidelines
• Mock-ups on common assets (business card, social profile, small favicon) that demonstrate legibility at multiple sizes
Acceptance criteria
• Icon clearly matches the original yet looks sharper and cleaner in a minimal style
• All text remains crisp at 16 px and above when exported to web formats
• Final files open correctly in Adobe Illustrator without missing fonts or linked images
Please let me know the timeline you can commit to for initial drafts and any questions you have about the legacy icon source file.
What can change:
• Color palette and typography are open for fresh ideas that pair naturally with the existing icon.
• Layout, spacing, and proportions may be refined for improved legibility across print and digital touch-points.
What must remain:
• The original icon/symbol maltese cross should stay recognizable, though subtle simplifications or line-weight tweaks are welcome if they help achieve a more contemporary feel.
Deliverables
• Editable vector file (AI or SVG) plus high-resolution PNGs in light, dark, and transparent variants
• A brief style sheet noting colors (HEX/RGB), fonts, and safe-use guidelines
• Mock-ups on common assets (business card, social profile, small favicon) that demonstrate legibility at multiple sizes
Acceptance criteria
• Icon clearly matches the original yet looks sharper and cleaner in a minimal style
• All text remains crisp at 16 px and above when exported to web formats
• Final files open correctly in Adobe Illustrator without missing fonts or linked images
Please let me know the timeline you can commit to for initial drafts and any questions you have about the legacy icon source file.