Modern Logo with Soft Palette

I’m ready to refresh my brand with a clean, modern logo that relies on a neutral, soft colour scheme rather than bold or monochrome tones. I’m open on whether the final mark is purely text, icon-driven, or a combination—what matters most is that the design feels current, balanced and instantly recognisable.

The finished artwork should be delivered in fully-editable vector format (AI/SVG) along with high-resolution PNGs for web and print. Please include a brief rationale for your design choices and colour selections so I can see how they support the overall brand direction.