Modern Logo for Paperhug Brand

I’m getting ready to introduce Paperhug, a line of paper-art pieces and greeting cards, and I need a logo that immediately signals warmth and craft while staying clean and contemporary. The mark should pair the name “Paperhug” with a simple icon so text and imagery work together in one balanced lock-up.

Visual direction
• Style: distinctly modern—minimal fuss, crisp lines, good negative space.
• Palette: neutral tones only (soft greys, warm whites, muted taupe or similar; no bright accents).
• Motif: a subtle teddy-bear reference is welcome if it feels natural and uncluttered, but the overall feel must remain sleek rather than cute.

Deliverables (vector-ready)
1. Primary logo in AI/SVG plus transparent PNG.
2. One-colour and full-colour variants.
3. Clear‐space and sizing guidelines on a single PDF sheet.

I’ll sign off once the files scale cleanly, colours match the agreed palette, and the icon/text combination remains legible at both business-card and banner sizes. Looking forward to seeing your ideas!