Modern Logo for Chohee Chicken

Logo Design Brief
Brand Name: Chohee
Category: Korean Fried Chicken
Location: United Kingdom

1. About the Brand
Chohee is a UK-based Korean fried chicken brand.
It operates as a delivery-first concept on Uber Eats, Deliveroo and Just Eat.
The menu focuses on:
Korean-style fried chicken (wings and boneless)
Bold sauces such as gochujang, soy garlic and spicy
Loaded chicken boxes and sides


The logo will say CHOHEE
Even without the words “Korean Fried Chicken” in the logo, it should feel clearly like a Korean fried chicken brand.

2. Brand Personality
The brand should feel:
Friendly
Warm
Homely
Modern
Confident
Full of flavour


It does not need to feel corporate or aggressive.
It should feel like a welcoming Korean comfort food brand built for delivery.

3. Design Direction
The logo must:
Be clear and readable at small sizes
Work well on dark backgrounds
Be strong in black and white
Avoid thin lines and overly detailed elements


It should suggest:
Crispy texture
Sauce
Korean inspiration


But in a subtle, modern way.
Avoid:
Cartoon mascots
Childish characters
Generic chicken clipart
Overly playful or novelty fonts
Very corporate or minimal tech-style branding
We want warmth and personality, but not childishness.

4. Icon
An icon is required.
The icon should:
Feel simple and welcoming
Work alongside the wordmark
Not rely on fine detail
Be recognisable and clean
Do not create a detailed illustration.

5. Colour Direction
Open to exploration. The brand should feel warm and flavour-led.
Avoid pastel tones and overly soft colours.
It should still stand out clearly on delivery platforms.

6. Deliverables
Final files must include:
Primary logo
Stacked version
Black and white version
Reversed version (white on dark background)
File formats required:
AI
EPS
SVG
PDF
PNG (transparent)
JPG


Original work only. No AI Generations. No stock icons. No template logos.
The final result should feel like a modern, friendly Korean fried chicken brand that could scale across multiple UK locations while still feeling welcoming and homely.