Modern Brand Idents Package

I’ve just finalised a new logo and colour palette for Mercer Exhibitions & Events Ltd., and now I need a cohesive set of brand idents and micro-assets that echo the same modern, sleek feel across every touchpoint—Instagram Stories, our website, and all client-facing documents.

With the core visuals already locked in, your task is to expand the system so the brand looks instantly recognisable wherever it appears. Think responsive lockups for Story highlights, animated or static website headers, presentation templates, letterheads, and any other bite-sized assets that make the experience feel seamless from screen to print.

Key deliverables
• Instagram Story highlight icons and cover animations that sit perfectly within our existing colour scheme
• Website header/section idents supplied in SVG and high-res PNG, plus a light and dark version for flexible use
• Master template for A4 proposals and invoices (Adobe InDesign or compatible) incorporating the new visuals
• Print-ready letterhead and business card artwork in CMYK with outlined fonts and 3 mm bleed
• A concise brand-usage sheet showing spacing, colour breakdowns, and example application so the team can implement everything consistently

Everything should stay on-brand—clean lines, balanced whitespace, and a professional, contemporary tone. Please supply layered source files (Illustrator, Photoshop, After Effects or Figma—use the tool you’re most comfortable with) alongside web-optimised and print-ready exports.

If you can point to previous identity systems you’ve built in a similar aesthetic that will help me make a quick decision. I’m ready to kick off as soon as I find the right fit and will provide the full logo kit the moment we agree to proceed.