Modern Bold Branding & Logo

My small business needs a fresh visual identity built around a modern, minimalist logo that incorporates a lifelike illustrated character. The character should be based on a real teenage boy (photo and reference provided), drawn in a clean, stylized way that blends realism with graphic clarity. The logo will use bold, vibrant colors and clean lines — suitable for everything from shirts and hats to websites and social banners.

The design must be flexible and consistent across digital and print platforms. I’ll provide current brand assets, mood boards, and reference images (including competitor styles) to help you jump right into the creative phase.
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Key Requirements:

A custom lifelike character illustration (semi-realistic/stylized) as the main visual

Logo must maintain graphic clarity while capturing personality and realism

Must scale well for small sizes (e.g., 32 px) and reproduce cleanly in one color

No shadows or gradients — flat design preferred for print versatility
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Deliverables:

Primary logo with character illustration + horizontal/stacked versions (AI, SVG, PDF, PNG)

Color palette with HEX, RGB, and CMYK values

Font recommendations with hierarchy guide

Social media avatar + banner mockups (Facebook, Instagram, LinkedIn)

Print-ready business card and letterhead layout

5–10 page brand guidelines document detailing usage rules
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Ideal Designer:
You’re comfortable creating stylized character illustrations, know how to keep things clean and reproducible, and work confidently in Adobe Illustrator or a comparable vector-based tool. Files, references, and a feedback-ready process are in place — we’re ready to get started!