Minimalist Text Logo Design

I’m launching a new company and need a clean, minimalist text-based logo that instantly feels modern and professional. Because I’m focused on typography rather than an icon, every detail of the lettering, spacing, and balance has to be spot-on.

Style preference
• Minimalist—no embellishments or complex marks, just strong, thoughtful type.

Colour direction
I’m completely open-minded here. Feel free to explore palettes that will make the wordmark stand out on both light and dark backgrounds. I’d like to see two or three colour proposals before settling on the final version.

Deliverables
‒ Primary logo in vector format (AI, SVG)
‒ High-resolution PNG and JPEG files
‒ One black version and one white version for versatility
‒ A brief style sheet noting exact fonts and hex/RGB colour values

Acceptance criteria
1. Legible at small sizes and in monochrome.
2. Works equally well on web, print, and merchandise mock-ups.
3. All files provided are editable and fully owned by me upon handover.

If you love pairing precise typography with smart colour choices, I’d love to see your ideas.