Minimalist Text Logo Design

The task is to craft a clean, modern, text-only logo that captures my brand’s personality without relying on icons or symbols. Think refined typography, balanced spacing, and a subtle touch that makes the mark memorable at a glance.

After awarding the project, I will share the exact brand name (and any tagline) so you can start iterating. Please lean toward minimalist sans-serif or a carefully chosen serif, keeping visual noise to a minimum. No extra graphics—just strong lettering, precise kerning, and a timeless feel.

Deliverables
• Editable vector file (AI or SVG)
• High-resolution PNG on transparent background
• Font details or outlined text for full portability
• Two colour versions: primary palette and single-colour monochrome

Acceptance criteria
• Legible down to 16 px and crisp at any scale
• Looks equally clear on light and dark backgrounds
• Up to three revision rounds to refine colour, spacing, or tiny tweaks

I work primarily with Adobe Illustrator/Figma files, but any vector-based workflow that yields clean, scalable output is perfectly fine. Once approved, you’ll hand over all source files so I can roll the new logo out across web, print, and social channels right away.