Minimalist Pastel Logo Design

I need a clean, minimalist logo that relies on a refined pastel palette to project a professional, trustworthy image for my brand. Think stripped-back shapes or smart typography rather than busy illustration; the design should look equally strong on a website header, social profiles, and printed stationery.

Here is what I expect on delivery:
• Primary logo in vector format (AI, SVG, EPS)
• High-resolution PNG/JPEG versions on transparent and coloured backgrounds
• A concise style guide outlining the exact pastel colour values and recommended typeface usage
• One monochrome variant for use on dark or light backdrops

Please include a brief note on your concept rationale when you submit the final files so I understand how the visual choices support the brand message. If you’ve created similar minimalist, pastel-toned identities before, feel free to share a sample or link to your portfolio.