Minimalist Pastel Logo Design

I’m refreshing my brand identity and need a clean, minimalist logo built around soft pastel tones. The visual direction is geometric—think simple, well-balanced shapes that communicate clarity without extra ornamentation.

Here’s what I’m after:
• A primary logo mark in vector format (AI or SVG) plus high-resolution PNG and JPG exports
• A concise color palette file showing the exact pastel HEX codes you’ve applied
• Usage guidelines that explain safe-area spacing and minimum-size recommendations

I’ll share a short brief with the brand name and a mood-board as soon as we start. If you’re comfortable working in Illustrator or similar tools and can iterate quickly on feedback, let’s talk—looking forward to seeing your concept.