Minimalist Pastel Logo Creation

I’m ready to refresh my brand identity with a clean, minimalist logo built around a soft pastel palette. The brief is straightforward: devise a distinctive mark that feels modern yet understated, leverages gentle pastel tones, and scales well across print and digital touchpoints.

Here’s what I need from you:
• Initial concept sketches exploring minimalist forms in the agreed-upon pastel range
• Two refinement rounds to hone typography, spacing, and color balance
• Final artwork delivered in vector (AI/SVG) plus high-res PNG and JPEG, RGB and CMYK

If you have a knack for stripping an idea down to its essentials while keeping it visually memorable, I’d love to see your portfolio samples and hear how you’d tackle this project.