Minimalist Pastel Edu-Toy Logo

I need a clean, contemporary logo that captures the spirit of my educational toy shop while keeping a refined, minimalistic feel. The design should weave in subtle nods to toys, books, and children without becoming busy or overly literal.

Please rely on a muted pastel palette—soft, calm hues that feel modern rather than sugary. Avoid bold or neon tones; the colours should sit comfortably on packaging, a storefront sign, social media avatars, and stationery.

What matters most to me:
• A distinctly minimalist layout: negative space used smartly, simple shapes, and crisp typography.
• Visual references to Toys, Books, and Children blended in a single cohesive mark.
• Colour exploration limited to muted pastels with no high-saturation deviations.

Deliverables
• Primary logo in vector format (AI or SVG)
• High-res PNG with transparent background
• One-colour and full-colour versions
• Brief style guide outlining colour codes and typeface choice

Acceptance criteria
The final artwork must scale cleanly from 24 px up to large signage, remain legible in monochrome, and reproduce accurately on both glossy and matte print. Once approved, I’ll release full payment immediately.