Minimalist Pastel Brand Logo

I need a refined, minimalist logo that relies on a soft pastel palette to express our brand identity at a glance. Think clean lines, ample negative space, and typography that feels calm yet confident. The mark will live everywhere—from our website header to tiny social-media avatars—so it must scale flawlessly and stay legible on light or dark backgrounds.

Because this logo anchors the entire brand system, please create a primary lock-up and one simplified sub-mark. I work in Adobe apps, so an Illustrator-based master file is essential, accompanied by common exports for everyday use.

Deliverables
• Editable vector source (.ai and .svg)
• High-resolution PNGs with transparent background (light and dark versions)
• Sub-mark / icon variant
• Palette sheet listing exact pastel HEX values
• Simple usage note (font names & spacing guidelines)

I’m ready to move quickly once I see an elegant concept that captures the minimalist-pastel direction described above.