Logo & Mascot Design

My company needs a fresh, illustrative logo built around a fun, playful character or mascot. The goal is to capture attention instantly while giving the brand an upbeat personality people remember.

What I already know I want
• Style: full-illustration rather than a minimal mark or pure typography
• Core element: a mascot/character that feels light-hearted and energetic, not corporate or stiff

Where I need your expertise
I have a rough idea of the brand story and target audience, but I need you to translate that into concept sketches, refine the strongest direction, and deliver a polished, scalable logo. Expect a quick feedback cycle; I’m responsive and will turn comments around fast.

Deliverables
– 2–3 initial mascot concepts (vector)
– One final, fully-rendered logo in AI, EPS, SVG, PDF, plus transparent PNG and JPG
– Color, black-and-white, and one-color variants
– Basic usage guide (fonts, colors, clear-space)

Please create everything in Adobe Illustrator or equivalent vector software so the artwork stays crisp at any size. If you have mascot or character work in your portfolio, share it; that will speed up our decision.