Logo Design contest for our Rebranding
Budget: $250 – $750 USD
# Project Invitation: Logo & Business Card Design (Contest)
**Client:** Psychological Enrichment Center (PEC)
**Managed by:** Project Manager, Graphic Design Outsourcing (on behalf of PEC)
**Contest Prize:** **$200 total** (see milestone schedule below)
**Winner Selected By:** **November 8, 2025**
**Final Files Due:** **November 22, 2025**
**Current site:** [www.psychenrich.com](http://www.psychenrich.com)
**New site (under construction):** [https://psychenrich.tempurl.host/](https://psychenrich.tempurl.host/)
---
## 1) About Psychological Enrichment Center
We’re a team of licensed psychologists, each with over 25 years of clinical experience, dedicated to helping individuals, couples, and adolescents navigate life’s challenges and deepen their understanding of themselves.
Our therapeutic work blends relational and psychodynamic principles with insights from neuropsychology. We explore how behavior, brain health, early experiences, core beliefs, and emotional patterns shape current relationships, decision-making, and overall well-being.
By helping you make sense of your personal story—your inner narrative—we create space for healing, self-awareness, and meaningful change. Whether you’re working through anxiety, depression, relational difficulties, or personal growth, our goal is to support you in building healthier patterns and more connected, fulfilling relationships—with others and with yourself.
> **Reviewer note:** When viewing our websites, please ignore any references to **neurofeedback** or **psychological assessments**. We no longer provide these services, and they will be removed from our site. They should **not** influence the logo direction.
---
## 2) Project Goal
Create a **distinctive, professional, and flexible logo system** for PEC that works across web, print, signage, and small formats—plus a coordinated **business card design** ready for print. The winner’s concept will be our new brand cornerstone and will be refined with **revisions** to reach final production.
---
## 3) Scope & Required Deliverables
### A. Logo System
1. **Logo Mark (icon/symbol):**
* A proprietary symbol that reflects PEC’s brand values (depth, growth, guidance, insight).
* Must be recognizable at small sizes (favicon/social avatar) and legible in **1-color**.
2. **Full Logo Lockup (mark + wordmark):**
* Primary horizontal version.
* Stacked/centered version.
* **Wordmark:** “Psychological Enrichment Center”.
* Optional short form “PEC” is welcome for small placements.
3. **Variants:**
* Full color, 1-color (dark), 1-color (reversed/light), grayscale.
### B. Business Card Design
* **Front/back** layout exploring the new identity.
* Provide **print-ready** file(s) and an **editable** layered file for future staff cards.
### C. Final Production Package (Winner)
* **Files:** JPG, PNG (transparent where applicable), **PSD with all layers fully editable**.
* **Resolutions:**
* Web exports: 1x/2x/3x as appropriate.
* Print: 300 dpi CMYK for business card + high-res logo exports.
* **Color specs:** Provide HEX and CMYK values used.
* **Basic usage sheet (1 page):** Clear space, minimum size, do/don’t examples (simple, not a full brand guide).
* **Vector formats (AI/SVG/PDF)** are a plus (preferred but not required for contest eligibility).
---
## 4) Creative Direction (guidance, not mandates)
* **Tone:** Trustworthy, modern, calm, intelligent; avoid literal medical clichés.
* **Color:** Align with the new site’s **ocean-inspired palette**—**blues, tans, and whites**. Ensure accessible contrast.
* **Typography:** Use **open-source or widely available fonts** (e.g., Google Fonts). **Avoid licensed/proprietary font assets.**
* **Concept cues (optional):** Guided growth, journey/insight, bridge/connection, integration of Brain science and relational depth.
* **Versatility:** Must work on white and dark backgrounds; scale well from signage to favicon.
---
## 5) Contest Structure & Milestones
* **Prize Pool:** **$200** total to the **single winner**.
* **Winner Announcement:** **November 8, 2025** (America/Los_Angeles).
* **Final Files Due:** **November 22, 2025**.
**Milestones (released to the winner):**
1. **$50** upon winner selection (**Nov 8**).
2. **$50** upon delivery of the **final design selection** (approved logo + approved business card layout).
3. **$100** upon **delivery of all final production files** (complete asset package as specified above).
**Revisions:** Reasonable revisions to both logo and business card are expected after winner selection (plan for **2–3 rounds**) within the timeline.
---
## 6) Submission Requirements (for all contestants)
1. **Preview images** of:
* Logo mark alone.
* Full lockup (horizontal and stacked).
* Business card (front/back).
2. **Color and type callouts** (font families and color swatches).
3. **Short rationale** (2–5 sentences) describing the concept and how it supports PEC’s positioning.
*Usage previews (web header, favicon, signage) are optional and **not required**.*
---
## 7) Evaluation Criteria
* **Brand fit:** Conveys depth, warmth, credibility, and lasting results.
* **Originality & ownability:** Avoids generic mental-health tropes; feels distinctive.
* **Readability & scalability:** Clear at small sizes; works in 1-color.
* **Craft & polish:** Proportions, spacing, and typographic quality.
* **Practicality:** Easy to implement across web, print, social, signage.
---
## 8) Legal & Ownership
* **Ownership:** All produced content from the **winner**—including source files—will be the **exclusive property of Psychological Enrichment Center** upon final payment.
* **Original work:** Submissions must be your original design and free of third-party restrictions.
* **Fonts/stock:** Use open-source or widely available fonts; avoid licensed/proprietary fonts. If any asset requires a license, state it clearly—we may request alternatives.
* **Feedback:** Positive feedback will be provided upon timely completion of all deliverables.
---
## 9) Timeline (Firm)
* **Contest opens:** Now
* **Winner chosen by:** **Saturday, November 8, 2025**
* **Final production files due:** **Saturday, November 22, 2025**
---
## 10) Communication
Please post any clarifying questions early (palette specifics, typography leanings, symbol directions). We’ll provide consolidated feedback quickly to keep the process efficient.
**Submit your entry on this platform with the required previews and notes.** We’ll shortlist submissions and select the winner by the date above.
**Client:** Psychological Enrichment Center (PEC)
**Managed by:** Project Manager, Graphic Design Outsourcing (on behalf of PEC)
**Contest Prize:** **$200 total** (see milestone schedule below)
**Winner Selected By:** **November 8, 2025**
**Final Files Due:** **November 22, 2025**
**Current site:** [www.psychenrich.com](http://www.psychenrich.com)
**New site (under construction):** [https://psychenrich.tempurl.host/](https://psychenrich.tempurl.host/)
---
## 1) About Psychological Enrichment Center
We’re a team of licensed psychologists, each with over 25 years of clinical experience, dedicated to helping individuals, couples, and adolescents navigate life’s challenges and deepen their understanding of themselves.
Our therapeutic work blends relational and psychodynamic principles with insights from neuropsychology. We explore how behavior, brain health, early experiences, core beliefs, and emotional patterns shape current relationships, decision-making, and overall well-being.
By helping you make sense of your personal story—your inner narrative—we create space for healing, self-awareness, and meaningful change. Whether you’re working through anxiety, depression, relational difficulties, or personal growth, our goal is to support you in building healthier patterns and more connected, fulfilling relationships—with others and with yourself.
> **Reviewer note:** When viewing our websites, please ignore any references to **neurofeedback** or **psychological assessments**. We no longer provide these services, and they will be removed from our site. They should **not** influence the logo direction.
---
## 2) Project Goal
Create a **distinctive, professional, and flexible logo system** for PEC that works across web, print, signage, and small formats—plus a coordinated **business card design** ready for print. The winner’s concept will be our new brand cornerstone and will be refined with **revisions** to reach final production.
---
## 3) Scope & Required Deliverables
### A. Logo System
1. **Logo Mark (icon/symbol):**
* A proprietary symbol that reflects PEC’s brand values (depth, growth, guidance, insight).
* Must be recognizable at small sizes (favicon/social avatar) and legible in **1-color**.
2. **Full Logo Lockup (mark + wordmark):**
* Primary horizontal version.
* Stacked/centered version.
* **Wordmark:** “Psychological Enrichment Center”.
* Optional short form “PEC” is welcome for small placements.
3. **Variants:**
* Full color, 1-color (dark), 1-color (reversed/light), grayscale.
### B. Business Card Design
* **Front/back** layout exploring the new identity.
* Provide **print-ready** file(s) and an **editable** layered file for future staff cards.
### C. Final Production Package (Winner)
* **Files:** JPG, PNG (transparent where applicable), **PSD with all layers fully editable**.
* **Resolutions:**
* Web exports: 1x/2x/3x as appropriate.
* Print: 300 dpi CMYK for business card + high-res logo exports.
* **Color specs:** Provide HEX and CMYK values used.
* **Basic usage sheet (1 page):** Clear space, minimum size, do/don’t examples (simple, not a full brand guide).
* **Vector formats (AI/SVG/PDF)** are a plus (preferred but not required for contest eligibility).
---
## 4) Creative Direction (guidance, not mandates)
* **Tone:** Trustworthy, modern, calm, intelligent; avoid literal medical clichés.
* **Color:** Align with the new site’s **ocean-inspired palette**—**blues, tans, and whites**. Ensure accessible contrast.
* **Typography:** Use **open-source or widely available fonts** (e.g., Google Fonts). **Avoid licensed/proprietary font assets.**
* **Concept cues (optional):** Guided growth, journey/insight, bridge/connection, integration of Brain science and relational depth.
* **Versatility:** Must work on white and dark backgrounds; scale well from signage to favicon.
---
## 5) Contest Structure & Milestones
* **Prize Pool:** **$200** total to the **single winner**.
* **Winner Announcement:** **November 8, 2025** (America/Los_Angeles).
* **Final Files Due:** **November 22, 2025**.
**Milestones (released to the winner):**
1. **$50** upon winner selection (**Nov 8**).
2. **$50** upon delivery of the **final design selection** (approved logo + approved business card layout).
3. **$100** upon **delivery of all final production files** (complete asset package as specified above).
**Revisions:** Reasonable revisions to both logo and business card are expected after winner selection (plan for **2–3 rounds**) within the timeline.
---
## 6) Submission Requirements (for all contestants)
1. **Preview images** of:
* Logo mark alone.
* Full lockup (horizontal and stacked).
* Business card (front/back).
2. **Color and type callouts** (font families and color swatches).
3. **Short rationale** (2–5 sentences) describing the concept and how it supports PEC’s positioning.
*Usage previews (web header, favicon, signage) are optional and **not required**.*
---
## 7) Evaluation Criteria
* **Brand fit:** Conveys depth, warmth, credibility, and lasting results.
* **Originality & ownability:** Avoids generic mental-health tropes; feels distinctive.
* **Readability & scalability:** Clear at small sizes; works in 1-color.
* **Craft & polish:** Proportions, spacing, and typographic quality.
* **Practicality:** Easy to implement across web, print, social, signage.
---
## 8) Legal & Ownership
* **Ownership:** All produced content from the **winner**—including source files—will be the **exclusive property of Psychological Enrichment Center** upon final payment.
* **Original work:** Submissions must be your original design and free of third-party restrictions.
* **Fonts/stock:** Use open-source or widely available fonts; avoid licensed/proprietary fonts. If any asset requires a license, state it clearly—we may request alternatives.
* **Feedback:** Positive feedback will be provided upon timely completion of all deliverables.
---
## 9) Timeline (Firm)
* **Contest opens:** Now
* **Winner chosen by:** **Saturday, November 8, 2025**
* **Final production files due:** **Saturday, November 22, 2025**
---
## 10) Communication
Please post any clarifying questions early (palette specifics, typography leanings, symbol directions). We’ll provide consolidated feedback quickly to keep the process efficient.
**Submit your entry on this platform with the required previews and notes.** We’ll shortlist submissions and select the winner by the date above.