Logo Color Palette Creation

I have a logo concept in place, but I still need a cohesive color palette that captures the brand’s personality and translates well across print, web, and social assets. I’m open to creative direction—nothing is locked in yet—so you’re free to explore modern minimalism, timeless classics, or even more vibrant approaches if they serve the overall identity.

Here’s what I’m after:
• 3–4 distinct palette options, each with primary, secondary, and accent tones
• Hex, RGB, CMYK, and Pantone references for every swatch
• A short rationale for how each palette supports readability, accessibility (WCAG contrast), and emotional impact
• A quick mock-up of the existing logo in each palette so I can see real-world usage

Files can be delivered in an editable .ai or .eps alongside a one-page PDF summary per palette. Let me know your typical turnaround time and any initial questions you need answered to get started.