Logo, Cards & Label Design

Job ID: 40002208

Budget: $5,000 – $10,000 CAD

Cattle Queen Brand

Overview
Cattle Queen is a Western‑inspired lifestyle and brand rooted in authentic ranch culture, feminine strength, and the rugged beauty of rural Alberta. This proposal is intended for freelance designers, illustrators, and brand developers who will help build a cohesive, professional, and timeless brand identity. The products are magnesium cream, and beef tallow cream.

Project Goal
To develop a complete brand identity for Cattle Queen, including primary logo, secondary marks, typography, color palette, and optional merchandise mockups. The brand should seamlessly merge classic Western styling with a modern, confident feminine aesthetic.

Brand Essence
Authentic Western – Reflects real ranch life, cattle culture, and the heritage of Alberta.
Feminine Strength – Embodies confidence, independence, and leadership.
Clean & Classic – A timeless aesthetic, not cartoonish or trendy.
Premium Feel – Suitable for apparel, leather goods, signage, and event branding.

Visual Style Direction

Tone: Bold, elegant, confident.
Color Ideas: Black, cream, deep red, dark brown, gold details (open to designer exploration).
Design Inspiration: Western belt buckles, cattle brands, vintage rodeo posters, queen imagery (crowns, subtle regal accents).

Avoid: Clip‑art style, overly busy designs, anything childish or overly modern.

Required Deliverables

Primary Logo – "Cattle Queen" with custom lettering or stylized typography.
Secondary Logo Marks – Examples: monogram (CQ), cattle brand-style mark, crown symbol, etc.
Product Label Design – A cohesive label system for future Cattle Queen products (e.g., apparel tags, packaging labels, or containers depending on product line).

Business Card Design – Front and back, print‑ready.

Brand Color Palette – With hex and CMYK values.
Typography Pairings – Heading, subheading, and body font recommendations.
Full Brand Guide (5–15 pages) – 1–3 pages summarizing the visual identity.

Website‑Ready Assets – All branding elements prepared for future website development (web‑safe formats, favicon options, optimized logo files).

Files Required

AI, EPS, PDF, SVG (vector formats).
PNG files with transparent background.
High‑resolution JPG exports.

Designer Requirements
Strong experience with Western, heritage, or vintage‑inspired branding.
Ability to create custom typography or refined illustrative elements.
Portfolio examples demonstrating clean, professional brand identity work.

Project Timeline

Initial concept sketches: 5–7 days.
Revisions: 2–3 rounds.
Final delivery: Within 2–4 weeks depending on complexity.

Budget

The expected project budget is $4,000–$6,000 CAD.

Please provide:

Your proposed fixed rate within this range.

What is included (concepts, revisions, file formats, mockups). (concepts, revisions, file formats, mockups).

Additional Notes

We will provide reference images, inspiration, and a completed brand questionnaire to guide the creative direction. The goal is a brand identity that feels elevated, iconic, and deeply rooted in ranch culture—something that feels at home on merch, equipment, signage, and lifestyle goods.