LinkedIn Promotion
Budget: $30 – $250 USD
Scope of Work: LinkedIn Outreach Campaign Setup & Execution
Role: LinkedIn GTM / Outreach Automation Specialist
Objective
Build and run a targeted LinkedIn messaging campaign to generate qualified conversations with a defined ICP, using compliant automation and a structured multi-touch sequence.
1. Target Definition (ICP)
Refine and validate the ideal customer profile (title, seniority, industry, company size, geography).
Build a lead list via LinkedIn Sales Navigator search filters.
Deliverable: cleaned, deduplicated list of PSP verified prospects in a shared sheet (name, title, company, profile URL, connection status).
2. Tooling & Account Safety
Configure the outreach tool (e.g., Expandi, HeyReach, Dripify, or Sales Nav native — specify preference).
Set human-like sending limits to protect the account (warm-up schedule, daily connection/message caps, randomized delays).
Confirm the account is not already restricted; advise on warm-up if new.
3. Messaging Sequence
Draft a multi-step sequence: connection request → welcome message → 2–3 follow-ups.
Personalization variables (first name, company, role-based hooks).
A/B variants for the opener (minimum 2 versions).
Deliverable: sequence copy submitted for approval before launch.
4. Campaign Launch & Management
Load list and sequence into the tool, run a small test batch first.
Monitor deliverability, reply rates, and acceptance rates.
Route positive replies to me (or a shared inbox) for handoff.
5. Reporting
Weekly metrics: connection acceptance rate, reply rate, positive reply count, meetings booked.
Deliverable: simple dashboard or sheet updated [weekly/daily].
Requirements from Freelancer
Proven LinkedIn outreach experience (share past campaign results).
Familiarity with account-safety limits and current LinkedIn ToS constraints.
Own tooling access or clear instructions on what I need to provide.
What I Will Provide
LinkedIn (and Sales Navigator) account access or credentials as needed.
ICP details, value proposition, and any existing case studies.
Approval on copy and list before launch.
Timeline & Milestones
List + tooling setup — [2 days]
Sequence draft approved — [2 days]
Test batch — [2 days]
Full launch + first report — [2 days]
Success Metrics
Target connection acceptance rate: 40%+
Target reply rate: 20%+
Target: 10 qualified conversations per week
Role: LinkedIn GTM / Outreach Automation Specialist
Objective
Build and run a targeted LinkedIn messaging campaign to generate qualified conversations with a defined ICP, using compliant automation and a structured multi-touch sequence.
1. Target Definition (ICP)
Refine and validate the ideal customer profile (title, seniority, industry, company size, geography).
Build a lead list via LinkedIn Sales Navigator search filters.
Deliverable: cleaned, deduplicated list of PSP verified prospects in a shared sheet (name, title, company, profile URL, connection status).
2. Tooling & Account Safety
Configure the outreach tool (e.g., Expandi, HeyReach, Dripify, or Sales Nav native — specify preference).
Set human-like sending limits to protect the account (warm-up schedule, daily connection/message caps, randomized delays).
Confirm the account is not already restricted; advise on warm-up if new.
3. Messaging Sequence
Draft a multi-step sequence: connection request → welcome message → 2–3 follow-ups.
Personalization variables (first name, company, role-based hooks).
A/B variants for the opener (minimum 2 versions).
Deliverable: sequence copy submitted for approval before launch.
4. Campaign Launch & Management
Load list and sequence into the tool, run a small test batch first.
Monitor deliverability, reply rates, and acceptance rates.
Route positive replies to me (or a shared inbox) for handoff.
5. Reporting
Weekly metrics: connection acceptance rate, reply rate, positive reply count, meetings booked.
Deliverable: simple dashboard or sheet updated [weekly/daily].
Requirements from Freelancer
Proven LinkedIn outreach experience (share past campaign results).
Familiarity with account-safety limits and current LinkedIn ToS constraints.
Own tooling access or clear instructions on what I need to provide.
What I Will Provide
LinkedIn (and Sales Navigator) account access or credentials as needed.
ICP details, value proposition, and any existing case studies.
Approval on copy and list before launch.
Timeline & Milestones
List + tooling setup — [2 days]
Sequence draft approved — [2 days]
Test batch — [2 days]
Full launch + first report — [2 days]
Success Metrics
Target connection acceptance rate: 40%+
Target reply rate: 20%+
Target: 10 qualified conversations per week