Lassi Pouch Colour Redesign
Budget: ₹600 – ₹1,500 INR
Our current Lassi pouch cover is keeping its graphics, logo, and layout exactly as they are—the only thing that needs refreshing is the color scheme. I want the new palette to feel appetizing and eye-catching on a refrigerated shelf while staying true to the brand’s friendly, dairy-fresh character. I’m open to your creative direction: whether a burst of bright, vibrant hues, a softer pastel approach, or even a clean, minimal look, the goal is a cohesive set of colors that prints well in CMYK and reproduces consistently across flexo or rotogravure packaging.
You’ll receive the existing Adobe Illustrator artwork (layered) plus Pantone references currently in use. Please explore two or three distinct palette options, apply them to the pouch template, and explain your rationale so I can present the concepts internally. Once a direction is chosen, supply the final print-ready file with all linked images embedded, outlines expanded, bleed maintained, and a simple color legend.
Deliverables:
• currently we have 5 colour which has to be reduced to max 3
• Final approved artwork in AI + press-ready PDF with Pantone or CMYK values clearly noted
Accuracy in color conversion and neat, well-organized layers will be part of the acceptance criteria. If any questions arise about print limitations or substrate considerations, let me know so we can solve them together early in the process.
You’ll receive the existing Adobe Illustrator artwork (layered) plus Pantone references currently in use. Please explore two or three distinct palette options, apply them to the pouch template, and explain your rationale so I can present the concepts internally. Once a direction is chosen, supply the final print-ready file with all linked images embedded, outlines expanded, bleed maintained, and a simple color legend.
Deliverables:
• currently we have 5 colour which has to be reduced to max 3
• Final approved artwork in AI + press-ready PDF with Pantone or CMYK values clearly noted
Accuracy in color conversion and neat, well-organized layers will be part of the acceptance criteria. If any questions arise about print limitations or substrate considerations, let me know so we can solve them together early in the process.