Joyful Retro Logo Package
Budget: $30 – $250 USD
My brand, good company collective—a hair + wellness collective that pairs modern-vintage style with a warm, grounded vibe—is ready for a compact logo suite. The design needs to feel joyful and vibrant while still evoking the calm confidence of thoughtful, organic craftsmanship.
Core direction
• Lowercase, chunky retro-serif lettering is the hero; it should look custom, playful yet sophisticated, never trendy or cliché.
• A modern, funky sunflower icon supports the wordmark. Keep it minimalistic—think vintage printmaking texture, no realistic petal shading—so it can scale down to a favicon or social avatar without losing clarity.
• Olive green is the signature hue, backed by pink, orange, chartreuse, peach, and brown accents that stay harmonious rather than loud.
Deliverables
• Primary horizontal logo (full colour)
• Stacked or square alternative
• Stand-alone sunflower icon
• One-colour and reversed versions
• Final files in SVG, EPS, PDF, PNG, and JPG
• Simple brand sheet with colour values and typography specs
Acceptance criteria
The typography must be all-lowercase, visually chunky, and read cleanly at small sizes. The sunflower should remain instantly recognisable even at 24 px. Colours must match the palette provided, with olive as the dominant tone. Please supply editable vector files and confirm that all fonts or custom lettering are licensed for commercial use.
If you thrive on blending modern nostalgia with a touch of joy, this project should be a perfect fit.
Core direction
• Lowercase, chunky retro-serif lettering is the hero; it should look custom, playful yet sophisticated, never trendy or cliché.
• A modern, funky sunflower icon supports the wordmark. Keep it minimalistic—think vintage printmaking texture, no realistic petal shading—so it can scale down to a favicon or social avatar without losing clarity.
• Olive green is the signature hue, backed by pink, orange, chartreuse, peach, and brown accents that stay harmonious rather than loud.
Deliverables
• Primary horizontal logo (full colour)
• Stacked or square alternative
• Stand-alone sunflower icon
• One-colour and reversed versions
• Final files in SVG, EPS, PDF, PNG, and JPG
• Simple brand sheet with colour values and typography specs
Acceptance criteria
The typography must be all-lowercase, visually chunky, and read cleanly at small sizes. The sunflower should remain instantly recognisable even at 24 px. Colours must match the palette provided, with olive as the dominant tone. Please supply editable vector files and confirm that all fonts or custom lettering are licensed for commercial use.
If you thrive on blending modern nostalgia with a touch of joy, this project should be a perfect fit.