Integrate “BIG” Into Logo

I’d like to evolve the current Drink Show identity so the event can be presented as “The Big Drink Show”.

My first choice is to work with the existing logo you’ll see at www.drinkshow.com.au, keeping its overall layout exactly as it is. What I need is the word “BIG” introduced in a way that feels natural—subtle, neatly integrated and certainly not gimmicky—while still conveying the sense of scale and authority the new name implies.

The brand sits between premium and approachable: modern, curated and inclusive, never loud or festival-styled. Colour palette, typography weight and hierarchy can shift slightly if that helps the new wording sit comfortably, but the fundamental composition of the mark must remain intact.

or

Give me a new logo ( but this is not my 1st choice - so it had better be good )

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Deliverables
• Primary logo artwork with “BIG” integrated (AI, EPS, SVG, PDF, PNG on transparent, RGB & CMYK)
• One-line and stacked variations if the layout demands it
• A simple usage sheet outlining safe space and minimum size

Acceptance
I’ll be looking for considered typography, clean vector work and proof that the concept was crafted rather than spat out of a logo generator. If you have an alternative idea that reimagines the logo completely, feel free to include it as an optional extra, but the core submission must start from the current mark.