Industrial Logo Design for Starbuck Asphalt

1. Project Overview

Starbuck Group requires the design of a new division logo for Starbuck Asphalt that aligns with existing Starbuck branding while introducing a distinct visual identity using a specified green colour.

The logo will primarily be used for large-format vinyl stickers on trucks, so legibility, scalability, and durability of design are critical.

2. Design Objectives

Maintain strong alignment with existing Starbuck brand identity

Create a bold, edgy, industrial look suitable for heavy haulage

Ensure high visibility and readability at distance

Design must feel premium and modern

Suitable for vinyl cutting and large-scale print

3. Brand Elements
Existing Logo

Designer to use supplied Starbuck master logo (.AI) as the base reference for:

Typography style

Weight and proportions

Layout hierarchy

The word STARBUCK must remain consistent with the master brand.

4. Colour Specification

Primary Accent Colour (for “ASPHALT”):

HEX: #3CB371

RGB: 60 / 179 / 113

CMYK: 66 / 0 / 37 / 30

Primary Brand Colours:

Black background

White STARBUCK text

5. Logo Requirements

Designer to create:

Primary horizontal logo lockup

Secondary stacked version

Badge / sticker variation

Design to include:

“STARBUCK” in existing brand style

“ASPHALT” in green (#3CB371)

Bold uppercase typography

Strong contrast

Optional styling direction:

Slightly industrial / rugged feel

Clean modern alternative version

6. Deliverables

Final files to include:

Editable Adobe Illustrator (.AI)

Vector PDF

EPS

SVG

High-resolution PNG (transparent background)

Black, white, and full colour versions

7. Usage Requirements

Logo must be suitable for:

Large fleet stickers

Merchandise

Social media

Website

Signage

Design must remain clear at small and large scale.

8. Revisions

Include up to 2–3 revision rounds based on feedback.