Illustrator Logo Reconstruction & Tweaks
Budget: $30 – $250 USD
# Ventara — logo design brief
Name: Ventara
Category descriptor (locked to the logo): **Global Venue Intelligence**
Marketing strapline (separate, not part of the logo): *Trusted corporate
travel intelligence*
## The mark
Reference image attached (`ventara-logo-reference.png`). We want the same
concept, professionally drawn as vector art:
- A **ribbon-style letter V** — a single flowing band that sweeps down,
folds at the vertex (the ribbon's underside briefly visible at the fold),
and rises into a taller second arm. Smooth, confident curves; slightly
asymmetric arms (left shorter, right taller); flag-cut tips.
- Keep the reference's spirit: momentum, a "tick/checkmark" undertone
(approval, the right choice), premium simplicity.
- Must remain legible and recognisable at **16 px** (favicon) and in
**one flat colour** (embroidery, engraving, mono print). Avoid hairline
details, 3-D photo-real shading and effects that don't reduce to flat.
## IMPORTANT corrections vs the reference
1. The reference contains a **typo** in the tagline: it reads
"Global Venue Intelirgence". The correct wording is
**"Global Venue Intelligence"**.
2. **No text baked into the mark.** The V mark, the wordmark "Ventara" and
the tagline must be **separate vector objects/artboards** so we can
compose lockups ourselves.
## Colour
Primary palette (brand direction — "calm chrome, intelligent surfaces"):
| Role | Hex |
| --- | --- |
| Ink navy (darkest anchor) | `#0B1826` |
| Deep teal (primary brand colour) | `#0E5F63` |
| Emerald mid-tone | `#1D9E75` |
| Sea glass (highlight) | `#6FE3D6` |
| Sand gold (accent — sparingly, not in the mark) | `#D9A054` |
- **Primary mark**: gradient flowing along the ribbon from ink navy /
deep teal into sea glass (dark at the left tip → light at the right tip),
gradient direction following the ribbon's sweep. Subtle — two or three
stops, no rainbow.
- Also deliver: **flat deep-teal** version (`#0E5F63`), **all-black**,
**all-white** (for dark backgrounds — app sidebar is `#0B1826`).
- Optional: one exploratory colourway in the reference's purple family
(`#7C3AED` → `#38BDF8`) for comparison only.
## Wordmark & tagline
- "Ventara" in a rounded geometric sans-serif (the reference's feel —
Poppins / Quicksand / Comfortaa territory), title case, clean tracking.
If the "A"s echo the mark's angled character (as in the reference), keep
it subtle.
- Tagline "GLOBAL VENUE INTELLIGENCE" in letter-spaced caps, small, in
deep teal on light / sea glass on dark.
## Deliverables
1. Vector source: **AI or SVG (editable paths)** + PDF/EPS.
2. Artboards: mark only · horizontal lockup (mark + wordmark) · stacked
lockup (mark above wordmark + tagline).
3. Colour versions per lockup: primary gradient, flat teal, black, white.
4. PNG exports on transparent: 1024 / 512 / 256 / 64 / 32 / 16 px (mark),
plus 2000 px-wide lockups.
5. Favicon-ready 32/16 px checks (the mark must survive them).
6. One-page usage sheet: clear space, minimum sizes, do/don't.
## Where it will live
Web app (light UI + dark `#0B1826` sidebar and map surfaces), login screen,
branded PowerPoint exports, pitch decks, email signatures, print, favicon.
Name: Ventara
Category descriptor (locked to the logo): **Global Venue Intelligence**
Marketing strapline (separate, not part of the logo): *Trusted corporate
travel intelligence*
## The mark
Reference image attached (`ventara-logo-reference.png`). We want the same
concept, professionally drawn as vector art:
- A **ribbon-style letter V** — a single flowing band that sweeps down,
folds at the vertex (the ribbon's underside briefly visible at the fold),
and rises into a taller second arm. Smooth, confident curves; slightly
asymmetric arms (left shorter, right taller); flag-cut tips.
- Keep the reference's spirit: momentum, a "tick/checkmark" undertone
(approval, the right choice), premium simplicity.
- Must remain legible and recognisable at **16 px** (favicon) and in
**one flat colour** (embroidery, engraving, mono print). Avoid hairline
details, 3-D photo-real shading and effects that don't reduce to flat.
## IMPORTANT corrections vs the reference
1. The reference contains a **typo** in the tagline: it reads
"Global Venue Intelirgence". The correct wording is
**"Global Venue Intelligence"**.
2. **No text baked into the mark.** The V mark, the wordmark "Ventara" and
the tagline must be **separate vector objects/artboards** so we can
compose lockups ourselves.
## Colour
Primary palette (brand direction — "calm chrome, intelligent surfaces"):
| Role | Hex |
| --- | --- |
| Ink navy (darkest anchor) | `#0B1826` |
| Deep teal (primary brand colour) | `#0E5F63` |
| Emerald mid-tone | `#1D9E75` |
| Sea glass (highlight) | `#6FE3D6` |
| Sand gold (accent — sparingly, not in the mark) | `#D9A054` |
- **Primary mark**: gradient flowing along the ribbon from ink navy /
deep teal into sea glass (dark at the left tip → light at the right tip),
gradient direction following the ribbon's sweep. Subtle — two or three
stops, no rainbow.
- Also deliver: **flat deep-teal** version (`#0E5F63`), **all-black**,
**all-white** (for dark backgrounds — app sidebar is `#0B1826`).
- Optional: one exploratory colourway in the reference's purple family
(`#7C3AED` → `#38BDF8`) for comparison only.
## Wordmark & tagline
- "Ventara" in a rounded geometric sans-serif (the reference's feel —
Poppins / Quicksand / Comfortaa territory), title case, clean tracking.
If the "A"s echo the mark's angled character (as in the reference), keep
it subtle.
- Tagline "GLOBAL VENUE INTELLIGENCE" in letter-spaced caps, small, in
deep teal on light / sea glass on dark.
## Deliverables
1. Vector source: **AI or SVG (editable paths)** + PDF/EPS.
2. Artboards: mark only · horizontal lockup (mark + wordmark) · stacked
lockup (mark above wordmark + tagline).
3. Colour versions per lockup: primary gradient, flat teal, black, white.
4. PNG exports on transparent: 1024 / 512 / 256 / 64 / 32 / 16 px (mark),
plus 2000 px-wide lockups.
5. Favicon-ready 32/16 px checks (the mark must survive them).
6. One-page usage sheet: clear space, minimum sizes, do/don't.
## Where it will live
Web app (light UI + dark `#0B1826` sidebar and map surfaces), login screen,
branded PowerPoint exports, pitch decks, email signatures, print, favicon.