Geometric Brand Logo Creation
Budget: $750 – $1,500 AUD
Marsh Safety Solutions is a senior-led workplace health and safety (WHS) consultancy based in Adelaide, South Australia, operating nationally. We are going to embark on a significant rebrand. We are a premium boutique advisory firm — not a generic safety compliance provider.
We have an existing logo concept with a strong structural idea that we want professionally refined, vectorised and delivered as a complete production-ready brand mark set. The design direction, brand palette and typeface are already decided. This is a refinement and production brief, not a brand-from-scratch project.
The existing mark concept
The logo is built around an "M" formed by two vertical bars with an inverted triangle (funnel) between them. The funnel is divided into five horizontal stripe layers, progressing from dark at the top to a rust accent at the tip.
This is not arbitrary geometry. The funnel represents the hierarchy of controls — a core concept in workplace health and safety. The layers represent the five levels of risk control.
The wordmark "Marsh Safety Solutions" can be added or removed as required.
We have a working SVG concept to share with the selected designer as a starting point.
What needs to be done
Needs a professional designer to:
Consider and apply adaptations of the current theme,
Ensure the mark works at all sizes from favicon (16px) to large format print
Ensure the wordmark and mark relationship is well-considered and intentional
Produce the full production file set (see deliverables below)
Brand palette — earmarked below, could be updated if benficial
NameHexInk (primary)#1b1a17Rust (accent)#c2521dPaper (background)#f5f1e8Stone#e3dccdGrey-deep#615c52
Typeface — suitable adjustments considered on merit
Wordmark: Plus Jakarta Sans, weight 600
Tagline/descriptor: IBM Plex Mono, weight 500, letterspaced, uppercase
Style reference
Geometric concept mark with industry-specific meaning
Premium boutique professional services aesthetic
References: architecture studios, boutique law firms, senior advisory practices
NOT corporate Big 4, NOT startup playful, NOT safety-cliché (no hard hats, shields, ticks)
Restrained, editorial, confident
The website the logo will live on is drafted. It uses Fraunces serif for headlines, Hanken Grotesk for body copy, charcoal and warm paper tones throughout. Preferably logo needs to feel native to that environment.
Deliverables required
Formats:
Master vector file: .ai or .svg (fully editable, outlined text)
PDF (print-ready)
PNG exports at 1x, 2x and 3x
Colour versions:
Primary (light backgrounds): mark in charcoal/rust tones, wordmark in ink
Reversed (dark backgrounds): mark in paper/grey tones with rust tip, wordmark in paper
Monochrome: single-colour charcoal version
Monochrome reversed: single-colour paper/white version
Lockup variations:
Horizontal (mark left, wordmark right)
Stacked (mark above, wordmark below)
Mark only (for favicon, social avatar, app icon)
Total files expected: approximately 20–24 files
What we will provide to the selected designer
The existing SVG concept as a starting reference
The brand palette and typeface specifications above
Prompt responses to questions and feedback within 24 hours
What we are NOT looking for
Clip art, stock icons or generic safety iconography
Skills required
Logo design and brand identity
Vector illustration (Adobe Illustrator preferred)
Typography and type-setting
Understanding of logo production standards (safe zones, minimum sizes, colour versions)
Budget and timeline
Budget: [insert your budget]
Timeline: First draft within 5 business days of brief acceptance, final files within 10 business days
How to apply
Please include in your proposal:
Two or three examples of geometric/concept mark work from your portfolio
A brief note on your approach to refining an existing concept (vs designing from scratch)
Your proposed timeline. Budget: AUD $750–$1,200 depending on experience and quality of proposal.
Applications without portfolio examples will not be considered.
We have an existing logo concept with a strong structural idea that we want professionally refined, vectorised and delivered as a complete production-ready brand mark set. The design direction, brand palette and typeface are already decided. This is a refinement and production brief, not a brand-from-scratch project.
The existing mark concept
The logo is built around an "M" formed by two vertical bars with an inverted triangle (funnel) between them. The funnel is divided into five horizontal stripe layers, progressing from dark at the top to a rust accent at the tip.
This is not arbitrary geometry. The funnel represents the hierarchy of controls — a core concept in workplace health and safety. The layers represent the five levels of risk control.
The wordmark "Marsh Safety Solutions" can be added or removed as required.
We have a working SVG concept to share with the selected designer as a starting point.
What needs to be done
Needs a professional designer to:
Consider and apply adaptations of the current theme,
Ensure the mark works at all sizes from favicon (16px) to large format print
Ensure the wordmark and mark relationship is well-considered and intentional
Produce the full production file set (see deliverables below)
Brand palette — earmarked below, could be updated if benficial
NameHexInk (primary)#1b1a17Rust (accent)#c2521dPaper (background)#f5f1e8Stone#e3dccdGrey-deep#615c52
Typeface — suitable adjustments considered on merit
Wordmark: Plus Jakarta Sans, weight 600
Tagline/descriptor: IBM Plex Mono, weight 500, letterspaced, uppercase
Style reference
Geometric concept mark with industry-specific meaning
Premium boutique professional services aesthetic
References: architecture studios, boutique law firms, senior advisory practices
NOT corporate Big 4, NOT startup playful, NOT safety-cliché (no hard hats, shields, ticks)
Restrained, editorial, confident
The website the logo will live on is drafted. It uses Fraunces serif for headlines, Hanken Grotesk for body copy, charcoal and warm paper tones throughout. Preferably logo needs to feel native to that environment.
Deliverables required
Formats:
Master vector file: .ai or .svg (fully editable, outlined text)
PDF (print-ready)
PNG exports at 1x, 2x and 3x
Colour versions:
Primary (light backgrounds): mark in charcoal/rust tones, wordmark in ink
Reversed (dark backgrounds): mark in paper/grey tones with rust tip, wordmark in paper
Monochrome: single-colour charcoal version
Monochrome reversed: single-colour paper/white version
Lockup variations:
Horizontal (mark left, wordmark right)
Stacked (mark above, wordmark below)
Mark only (for favicon, social avatar, app icon)
Total files expected: approximately 20–24 files
What we will provide to the selected designer
The existing SVG concept as a starting reference
The brand palette and typeface specifications above
Prompt responses to questions and feedback within 24 hours
What we are NOT looking for
Clip art, stock icons or generic safety iconography
Skills required
Logo design and brand identity
Vector illustration (Adobe Illustrator preferred)
Typography and type-setting
Understanding of logo production standards (safe zones, minimum sizes, colour versions)
Budget and timeline
Budget: [insert your budget]
Timeline: First draft within 5 business days of brief acceptance, final files within 10 business days
How to apply
Please include in your proposal:
Two or three examples of geometric/concept mark work from your portfolio
A brief note on your approach to refining an existing concept (vs designing from scratch)
Your proposed timeline. Budget: AUD $750–$1,200 depending on experience and quality of proposal.
Applications without portfolio examples will not be considered.
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