Full Brand Design Suite

About the Project
We're a pre-launch F&B startup (premium beverage category) looking for a skilled freelance designer to refine our existing brand identity and create a cohesive visual system for social media.
Scope of Work
Refine and vectorise an existing logo (currently in raster/AI-generated form) into clean, scalable AI/SVG/PNG files
Recommend and finalise brand typography — we have a rough font direction but need expert refinement for consistency across formats
Create a brand colour palette and basic style guide (colours, fonts, logo usage rules)
Design templates for Instagram posts, Stories, and LinkedIn banners/posts — dark, premium aesthetic with gold accents
Adapt existing product photography into branded social media visuals
What We'll Provide
Existing logo file (AI-generated, needs refinement)
Brand tone references and mood direction
Product photography
Sample social posts already created for direction
Ideal Candidate
Strong portfolio in premium/lifestyle brand design — F&B, beverage, or D2C experience preferred
Comfortable working with Adobe Illustrator, Figma, or Canva Pro
Can turn around quick iterations — we're an early-stage startup moving fast
Available for an initial project with potential for ongoing monthly retainer as we scale
Deliverables
Vectorised logo files (AI, SVG, PNG — transparent background)
Brand style guide
Social media templates (Instagram + LinkedIn)
Source files for all assets