FlowJersey – Brand Identity Design Brief
Budget: €30 – €250 EUR
Hello,
I'm looking for a designer to create the complete visual identity for my platform, FlowJersey.
I already have a logo that was generated using AI. My goal is to use it as a starting point, keeping the overall concept if it works well. However, I'm completely open to refining, redesigning, or improving it to achieve a more professional, balanced, and timeless result.
The objective is to create a cohesive brand identity that can be used across the website, mobile application, documentation, and future marketing materials.
Deliverables
Logo
Primary logo
Horizontal logo
Vertical logo
Wordmark (text-only version)
Brand icon / symbol
Responsive / simplified version
Logo Variations
Full-color version
Black version
White version
Monochrome version
Grayscale version
Transparent background
Version for light backgrounds
Version for dark backgrounds
Negative version
Brand Icons
Brand icon
Favicon
App icon
Digital avatar/profile icon
Color Palette
For each color, please provide:
HEX
RGB
CMYK
HSL
Including:
Primary color
Secondary color
Accent color
Neutral colors
UI status colors (Success, Warning, Error, and Info)
Typography
Primary font
Secondary font
Font hierarchy
Recommended font weights
Logo System
Construction grid
Clear space / safe area
Minimum size
Proportions
Usage specifications
Logo Usage Guidelines
Correct usage
Incorrect usage
Usage on light backgrounds
Usage on dark backgrounds
Usage over images
Usage over gradients
Visual Elements
Official gradients
Brand patterns (if applicable)
Supporting graphic elements
Icon style guidelines
Brand Guidelines
A comprehensive Brand Guidelines PDF that documents all logo and visual identity rules.
Final Files
Please organize all files into clearly structured folders and include:
Editable Files
AI (Adobe Illustrator)
SVG
EPS
Vector PDF
Image Files
PNG (transparent background)
PNG (white background)
PNG (black background)
JPG
WebP
Icons
favicon.ico
favicon.svg
Apple Touch Icon
Android Icon
App Icon (1024×1024)
Additional Information
Once we begin the project, I will provide my existing AI-generated logo as a reference. I'd like to use it as the foundation if possible, but I'm happy for you to improve or redesign it where necessary while preserving the original concept.
The final result should feel modern, clean, minimal, memorable, and premium, suitable for a SaaS and e-commerce platform. The brand identity should communicate professionalism, trust, innovation, and scalability.
I'm looking for a designer to create the complete visual identity for my platform, FlowJersey.
I already have a logo that was generated using AI. My goal is to use it as a starting point, keeping the overall concept if it works well. However, I'm completely open to refining, redesigning, or improving it to achieve a more professional, balanced, and timeless result.
The objective is to create a cohesive brand identity that can be used across the website, mobile application, documentation, and future marketing materials.
Deliverables
Logo
Primary logo
Horizontal logo
Vertical logo
Wordmark (text-only version)
Brand icon / symbol
Responsive / simplified version
Logo Variations
Full-color version
Black version
White version
Monochrome version
Grayscale version
Transparent background
Version for light backgrounds
Version for dark backgrounds
Negative version
Brand Icons
Brand icon
Favicon
App icon
Digital avatar/profile icon
Color Palette
For each color, please provide:
HEX
RGB
CMYK
HSL
Including:
Primary color
Secondary color
Accent color
Neutral colors
UI status colors (Success, Warning, Error, and Info)
Typography
Primary font
Secondary font
Font hierarchy
Recommended font weights
Logo System
Construction grid
Clear space / safe area
Minimum size
Proportions
Usage specifications
Logo Usage Guidelines
Correct usage
Incorrect usage
Usage on light backgrounds
Usage on dark backgrounds
Usage over images
Usage over gradients
Visual Elements
Official gradients
Brand patterns (if applicable)
Supporting graphic elements
Icon style guidelines
Brand Guidelines
A comprehensive Brand Guidelines PDF that documents all logo and visual identity rules.
Final Files
Please organize all files into clearly structured folders and include:
Editable Files
AI (Adobe Illustrator)
SVG
EPS
Vector PDF
Image Files
PNG (transparent background)
PNG (white background)
PNG (black background)
JPG
WebP
Icons
favicon.ico
favicon.svg
Apple Touch Icon
Android Icon
App Icon (1024×1024)
Additional Information
Once we begin the project, I will provide my existing AI-generated logo as a reference. I'd like to use it as the foundation if possible, but I'm happy for you to improve or redesign it where necessary while preserving the original concept.
The final result should feel modern, clean, minimal, memorable, and premium, suitable for a SaaS and e-commerce platform. The brand identity should communicate professionalism, trust, innovation, and scalability.