Elegant Smart Bathroom Identity -- 2

I’m building a premium European smart-bathroom line that merges subtle technology with the warmth of home décor. The products are intelligent, but the feeling I want they evoke is elegant, modern, minimal and effortlessly shareable—think clean Scandinavian lines softened for an Instagram feed.

To bring that vision to life, I need a complete visual identity system that can live beautifully on screen first, then extend to packaging and in-store experiences. The core pieces I expect are a distinctive logo, a refined colour palette and a considered typography stack. Once those foundations are in place, I’d like them applied directly to two priority touch-points: Instagram templates (posts, stories and highlights) and a small set of key website elements such as hero banners, product modules and a simple UI kit.

Deliverables
• Brand guidelines PDF detailing logo usage, colour values and type hierarchy
• Master logo files in vector (AI/SVG) and high-res raster formats
• Ready-to-use Instagram template set (PSD/AI/Figma)
• Web element assets packaged for hand-off (Figma preferred)

I primarily work in Figma, Adobe Illustrator and Photoshop, so layered source files in those tools will let me iterate internally. The aesthetic must stay clean and sophisticated while remaining warm and human—no cold tech blues or overly futuristic motifs. If you have prior work that balances technology with lifestyle and looks great on social, please share a couple of links when you respond.