Elegant Quote Graphic for Instagram

Graphic Design Brief – Testimonial Series (Jamie Railton Sales Agency)

Objective

Create a set of clean, premium testimonial quote graphics that build credibility and feel natural, not over-designed. This is in the horse racing space.

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Colour Direction

* Blue #003473 - main
* Red #e90000 - accent
* White - text / space

Use:

* Blue = base or overlay
* White = main text
* Red = sparing highlight only (1–2 words, line, or name)

Avoid:

* Full red backgrounds
* Overusing red
* Clashing colour combinations

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Imagery Direction

* Use full-bleed images
* Apply dark blue overlay (approx 60–80%) for consistency and readability
* Choose clean, uncluttered shots

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Composition

* Keep layouts minimal with clear hierarchy:
1. Quote (main focus)
2. Name + role
3. Small logo
* Use natural negative space for text
* If needed, apply a soft gradient fade, not solid boxes

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Typography

* Brand fonts only - font is UNNA
* Quote large and easy to read
* Attribution smaller but clear
* Use subtle emphasis only (no gimmicks)

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Style & Finish

* No heavy effects, shadows, or obvious cutouts
* Keep branding understated
* Optional very light grain for a more premium feel