Elegant Fashion Logo & Guidelines

I’m re-branding my fashion business and need a clean, minimalist logo that still feels unmistakably elegant. I’m picturing a combination mark—icon plus text—so the brand can work on everything from swing tags to social banners. Once the logo is approved, I’ll also need a concise set of brand guidelines covering colour palette, typography, clear-space rules and basic dos & don’ts so any future collateral stays on point.

Because this refresh touches our tone of voice as well, strong content-writing skills are a plus. I’d like a short positioning statement, a punchy tagline and two or three sample paragraphs that capture the brand’s personality for use on the website and lookbook.

There’s also a small production task: an existing PDF (our eight-page mini lookbook) needs the new logo dropped in, fonts swapped to match the style guide and a few copy tweaks. I’ll supply the InDesign package or the original PDF—whichever you prefer.

Deliverables
• Vector logo files (AI, EPS, SVG) plus web-ready PNGs
• Four-to-six-page brand guideline PDF
• Tagline + sample copy (Word or Google Doc)
• Updated, print-ready lookbook PDF

A sharp eye for fashion aesthetics and solid command of Adobe Illustrator, Photoshop or InDesign will be key. If you can turn this around within the next 10–12 days, let’s talk and I’ll share the brief and PDFs.