Dubai Point: Rebrand & Logo Design

LOGO BRIEF: DUBAI POINT

Brand name: Dubai Point
Tagline: "See everything. Trust the process."
Website: dubai-point.com

WHAT IT IS:
A free real estate platform connecting developers, brokers
and investors across Dubai, Abu Dhabi and Ras Al Khaimah.
We score developers with credit ratings, verify brokers
on video, and protect commissions with timestamped certificates.

BRAND VALUES:
Transparency, trust, data-driven, no shortcuts.
Scandinavian management culture — clean, honest, no-nonsense.
Premium but accessible. Not luxury bling — quiet confidence.

COLORS:
Primary: Navy #1B2A4A
Accent: Gold #C9A84C
Background: Off-white #F8F6F0
The logo must work on both dark and light backgrounds.

THE LOGO SHOULD FEEL:
- A meeting point — where developers, brokers and buyers connect
- Trust and verification — this is the place you can rely on
- Data and clarity — we show everything, hide nothing
- Premium but not flashy — think Nordic minimalism, not Dubai gold

THE LOGO SHOULD NOT FEEL:
- Generic real estate (no house roofs, no key icons, no skylines)
- Luxury/bling (no excessive gold, no ornaments)
- Tech startup (no gradients, no abstract swooshes)
- Corporate bank (no shields, no globes)

CONCEPT DIRECTIONS TO EXPLORE:
1. "Point" as a dot/pin — a meeting point, a reference point,
a starting point. Simple geometric mark.
2. "Point" as compass/north star — pointing toward clarity
and truth in a confusing market.
3. Connection — the intersection where three groups meet.
Clean lines forming a point of convergence.
4. The dot on the letter i — minimal, precise, trustworthy.

DELIVERABLES:
- Primary logo (icon + wordmark)
- Icon only (for favicon, app icon, social media avatar)
- Horizontal version (for headers and navigation)
- Dark background version (white/gold on navy)
- Light background version (navy/gold on white)
- Formats: SVG, PNG (transparent), PDF

TYPOGRAPHY:
The wordmark should use a clean serif or semi-serif font.
"DUBAI" can be bolder, "POINT" slightly lighter.
Or treat it as one word: "DUBAIPOINT" with a gold dot.
Open to creative interpretation.

REFERENCE BRANDS FOR TONE:
- Stripe (clean, technical, trustworthy)
- Vanguard (financial, serious, no-nonsense)
- Aesop (premium minimal, quiet luxury)
- Linear.app (dark, precise, modern)

We already have an existing logo for "Real Estate Dubai"
(circular seal with RD initials) — the new Dubai Point logo
should be different and modern but not clash when used together.