Digitally Animate Existing Brand Design

Job Brief (Brand Enhancement, Not Redesign)

Core Requirement
The core layout, logo, and typography must remain unchanged. The project is strictly about enhancing and animating the existing brand identity so it feels sharper, more vibrant, and digital-ready.

Deliverables

Colour Enhancement

An enriched colour palette (ASE + HEX/RGB), ensuring vibrancy on both mobile and desktop screens.

Vector Asset Package

Updated supporting graphics/illustrations (layered AI/SVG), designed to work alongside the current logo.

Motion/Interactive Assets

Web-ready interaction animations (JSON/Lottie or Rive) — hover reveals, subtle parallax effects, logo shine streaks.

Presentation-ready MP4/GIF animations for reels, story frames, and sponsor decks.

Usage Guide

One-page PDF showing how to apply colours, graphics, and animations consistently across social and pitch decks.

Acceptance Criteria

Logo proportions, structure, and core identity unchanged.

Colours calibrated for sRGB and presentation software (PowerPoint 2019+, Keynote 12+).

Animations play smoothly without external plugins.

All source files organised, layered, and editable.

Tools Required

Illustrator (vector work)

After Effects / Rive / Lottie (motion/interactive files)