Dessert Trailer Brand Identity

I’m gearing up to roll out a mobile dessert trailer and need a cohesive visual identity that instantly signals “fun” without tipping into childish. The centerpiece is a logo where the double “oo” transforms into two intertwined pretzels—this stylized twist is non-negotiable and should remain legible at any size so the concept can franchise smoothly.

A lively, vibrant colour palette will carry that same energy across every touch-point, from the trailer wrap to Instagram stories. For the trailer signage, I want passers-by to feel an immediate, inviting buzz—think welcoming rather than cluttered—while still spotlighting our soft pretzel focus and rotating dessert specials.

Deliverables I’m after:
• Primary logo with the pretzel “oo,” plus horizontal, stacked and monochrome variants
• Fun, vibrant colour palette with hex values and usage guide
• Full trailer signage mock-up (illustrator or vector format) showing placement and scale
• Reusable Instagram post & story templates (PSD, AI or Canva)
• Optional menu board layout that fits the overall system

All files should arrive in editable vector or layered formats (AI, EPS, PSD) along with web-ready PNG/SVG exports. If you typically work in Adobe Illustrator, Photoshop, or Canva, that’s perfect—just keep layers organized and text outlined where necessary.

I’d love to review an initial concept round for the logo and palette first, then move on to the signage and social templates, aiming for a brand suite that’s playful, stylish and franchise-ready. Let’s make these pretzels pop!