Custom Logo Creation washing machine

My brand is ready for a fresh visual identity and I want a logo that feels memorable and flexible across print, web, and social media. Because the brief is intentionally open, I’m counting on your creative input to explore multiple directions—anything from sleek modern lines to an understated minimalist mark is welcome as long as it communicates professionalism and stands out in a crowded market.
mascot-style logo for a laundry service. The character is a fun, anthropomorphic washing machine brought to life with cartoon features, conveying friendliness, energy, and reliability. The design aims to be approachable while highlighting service quality.

Visual Elements
1. Mascot/Icon

The main character is a washing machine with a smiling face inside the door.

Features include:

Expressive eyes and mouth.

Arms with white gloves (cartoonish style).

Legs wearing roller skates for a dynamic, speedy feel.

Accessories like a bow tie to add personality and charm.

Surrounded by bubbles, reinforcing the laundry/cleaning theme.

2. Typography

“Eleganté”:

Script font style, giving sophistication and style.

Adds a premium flair to the logo.

“Laundry”:

Bold, sans-serif block letters for clarity and professionalism.

Contrasts the script style for balance.

Tagline “At Your Service!”:

Positioned at the bottom.

Straightforward sans-serif font, emphasizing accessibility and reliability.

3. Colors

Blue tones: Used for the washing machine, symbolizing water, cleanliness, and trust.

Red accents: On bow tie and roller skates, for energy and contrast.

Green tones: For skate boots, adding a fresh, vibrant detail.

Orange background circle: Adds warmth and ensures the mascot stands out.
Here’s how I’d like the process to flow:
• Start with a short discovery chat so you understand the brand story and audience.
• Present at least three distinct concept routes in vector format (Ai / SVG).
• Refine the chosen direction through two rounds of revisions, adjusting color palette, typography, and layout as needed.
• Supply final assets in RGB and CMYK, including high-resolution PNGs with transparent backgrounds, PDF for print, and original editable source files.

All artwork must be 100 % original and fully transferable in ownership upon delivery. If you typically work in Adobe Illustrator, Figma, or similar industry-standard tools, that fits perfectly.