Create a new logo for a Trucking company
Budget: $25 – $50 USD
(Project Description)
Company Overview:
We are AL-MA Trucking, a US-based transportation company specializing in cross-border logistics between the USA and Mexico. We are moving from a "family business" image to a "Major League" corporate identity
We offer a premium, secure, and seamless "Door-to-Door" service.
The Goal:
We need a powerful, bold, and timeless logo that looks great on the side of a white semi-truck moving at 65mph. It must communicate Authority, Velocity, and Connection.
Color Palette (Mandatory):
We have selected a specific palette to convey elegance and strength. Please stick to these codes:
1. Midnight Blue: #191970 (Base color, authority).
2. Engineering Red: #CC0000 (Accent color, action/movement).
3. White: (Background/Contrast).
Typography Preferences:
• Vibe: Industrial, "Heavy Duty" yet modern.
• Option: We are open to Italic fonts (slanted to the right) to suggest forward movement.
• RESTRICTION: NO Cursive, NO Handwritten, NO Serif fonts.
Symbol / Icon (The Creative Challenge):
We are looking for a symbol that represents our essence, but we want to avoid literal clichés.
• What we want: An abstract geometric symbol that suggests Motion, Connection, Links, or Speed.
• Ideas to explore: Abstract arrows, Chain links (connection), Lines of speed, or a stylized Monogram "A", although we are open to similar ideas.
• Placement: The symbol can be integrated into the text (negative space like FedEx) or stand alone next to the name.
❌ WHAT TO AVOID (Please Read):
• NO MAPS: Do not use the shape of Texas or any map.
• NO CARTOONS: Do not use illustrations of trucks, wheels, or steering wheels.
• NO COMPLEXITY: The logo must be clean. No shadows, no gradients, no complex borders. It must be easy to embroider on a shirt.
Deliverables:
• Vector files (AI, EPS, SVG).
• High-res PNG/JPG.
• Black & White version.
Company Overview:
We are AL-MA Trucking, a US-based transportation company specializing in cross-border logistics between the USA and Mexico. We are moving from a "family business" image to a "Major League" corporate identity
We offer a premium, secure, and seamless "Door-to-Door" service.
The Goal:
We need a powerful, bold, and timeless logo that looks great on the side of a white semi-truck moving at 65mph. It must communicate Authority, Velocity, and Connection.
Color Palette (Mandatory):
We have selected a specific palette to convey elegance and strength. Please stick to these codes:
1. Midnight Blue: #191970 (Base color, authority).
2. Engineering Red: #CC0000 (Accent color, action/movement).
3. White: (Background/Contrast).
Typography Preferences:
• Vibe: Industrial, "Heavy Duty" yet modern.
• Option: We are open to Italic fonts (slanted to the right) to suggest forward movement.
• RESTRICTION: NO Cursive, NO Handwritten, NO Serif fonts.
Symbol / Icon (The Creative Challenge):
We are looking for a symbol that represents our essence, but we want to avoid literal clichés.
• What we want: An abstract geometric symbol that suggests Motion, Connection, Links, or Speed.
• Ideas to explore: Abstract arrows, Chain links (connection), Lines of speed, or a stylized Monogram "A", although we are open to similar ideas.
• Placement: The symbol can be integrated into the text (negative space like FedEx) or stand alone next to the name.
❌ WHAT TO AVOID (Please Read):
• NO MAPS: Do not use the shape of Texas or any map.
• NO CARTOONS: Do not use illustrations of trucks, wheels, or steering wheels.
• NO COMPLEXITY: The logo must be clean. No shadows, no gradients, no complex borders. It must be easy to embroider on a shirt.
Deliverables:
• Vector files (AI, EPS, SVG).
• High-res PNG/JPG.
• Black & White version.