Complete Company Logo Overhaul

My current logo has history behind it, yet visually it no longer matches where the company is headed. Every element—colour palette, typography, and the icon—can be re-imagined as long as the finished mark still feels familiar to existing clients. I will pass along the original vector file, brand notes, and a short brief on our audience so you can see what already works and where we can push for improvement. Two or three rough concepts followed by iterative refinements should get us to the right place.

Deliverables:
• Layered AI, EPS and editable PDF of the approved logo
• High-resolution PNG/SVG sets in RGB, CMYK and one-colour, plus square avatar and favicon sizes
• A concise style sheet listing colour codes and font choices

Please outline your usual turnaround time for revisions and show a couple of before-and-after logo projects if you have them. Adobe Illustrator or an equivalent vector workflow is expected so everything stays fully editable for future use.