Company Rebranding Design Proposal
Budget: ₹1,500 – ₹12,500 INR
Here’s a clear and professional proposal you can submit for Project 4: Rebranding:
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Project Proposal: Rebranding
Student Name: Hrishikesh Dutta
Course/Instructor: [Your Course Name / Instructor Name]
Date: [Insert Date]
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1. Project Overview
For Project 4, I will rebrand an existing company to create a fresh, modern visual identity. This will include a redesigned logo, a poster, and an 8-page brochure that effectively communicate the updated brand to the target audience. All three required software programs—Adobe Illustrator, Photoshop, and InDesign—will be used as outlined in the assignment brief.
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2. Chosen Brand
Brand Name: [Choose a brand—e.g., “Cafe Aroma,” a local coffee shop]
Reason for Selection: The brand has a recognizable product but lacks a strong visual identity. A redesign will improve its appeal and align it with modern market trends.
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3. Rebranding Elements & Tools
Deliverable Software Description
Logo Adobe Illustrator Create a clean, versatile vector logo reflecting the updated brand identity.
Poster Photoshop + Illustrator Design an eye-catching promotional poster showcasing the rebranded look.
8-page Brochure Adobe InDesign Layout and design a professional brochure introducing the new brand identity.
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4. Target Audience
The rebranding will focus on [insert audience, e.g., young professionals and coffee enthusiasts aged 18–35], emphasizing modern aesthetics, eco-conscious values, and easy recognition.
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5. Design Approach
Research & Inspiration: Study the current brand and competitor designs to identify strengths and weaknesses.
Mood Board Creation: Develop a visual mood board to define color palette, typography, and imagery.
Logo Development: Sketch and refine concepts in Illustrator for a scalable, versatile logo.
Poster Design: Use Photoshop for high-quality images and Illustrator for vector elements.
Brochure Layout: Use InDesign for an organized, reader-friendly, 8-page layout with engaging visuals and concise text.
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6. Timeline
Task Deadline
Brand research & mood board Day 1–2
Logo drafts & finalization Day 3
Poster design Day 4
Brochure layout Day 5–6
Final review & refinements Day 7 (submission day)
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7. Expected Outcome
A cohesive rebranding package that:
Strengthens the brand’s visual identity.
Appeals directly to its target audience.
Meets professional design standards using Photoshop, Illustrator, and InDesign.
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Would you like me to fill in a specific brand idea (local or international) and tailor the target audience section for you?
---
Project Proposal: Rebranding
Student Name: Hrishikesh Dutta
Course/Instructor: [Your Course Name / Instructor Name]
Date: [Insert Date]
---
1. Project Overview
For Project 4, I will rebrand an existing company to create a fresh, modern visual identity. This will include a redesigned logo, a poster, and an 8-page brochure that effectively communicate the updated brand to the target audience. All three required software programs—Adobe Illustrator, Photoshop, and InDesign—will be used as outlined in the assignment brief.
---
2. Chosen Brand
Brand Name: [Choose a brand—e.g., “Cafe Aroma,” a local coffee shop]
Reason for Selection: The brand has a recognizable product but lacks a strong visual identity. A redesign will improve its appeal and align it with modern market trends.
---
3. Rebranding Elements & Tools
Deliverable Software Description
Logo Adobe Illustrator Create a clean, versatile vector logo reflecting the updated brand identity.
Poster Photoshop + Illustrator Design an eye-catching promotional poster showcasing the rebranded look.
8-page Brochure Adobe InDesign Layout and design a professional brochure introducing the new brand identity.
---
4. Target Audience
The rebranding will focus on [insert audience, e.g., young professionals and coffee enthusiasts aged 18–35], emphasizing modern aesthetics, eco-conscious values, and easy recognition.
---
5. Design Approach
Research & Inspiration: Study the current brand and competitor designs to identify strengths and weaknesses.
Mood Board Creation: Develop a visual mood board to define color palette, typography, and imagery.
Logo Development: Sketch and refine concepts in Illustrator for a scalable, versatile logo.
Poster Design: Use Photoshop for high-quality images and Illustrator for vector elements.
Brochure Layout: Use InDesign for an organized, reader-friendly, 8-page layout with engaging visuals and concise text.
---
6. Timeline
Task Deadline
Brand research & mood board Day 1–2
Logo drafts & finalization Day 3
Poster design Day 4
Brochure layout Day 5–6
Final review & refinements Day 7 (submission day)
---
7. Expected Outcome
A cohesive rebranding package that:
Strengthens the brand’s visual identity.
Appeals directly to its target audience.
Meets professional design standards using Photoshop, Illustrator, and InDesign.
---
Would you like me to fill in a specific brand idea (local or international) and tailor the target audience section for you?