Classic Wordmark Logo & Branding Assets for a SaaS company
Budget: $30 – $250 AUD
# Logo & Brand Identity Design for SaaS Platform (NexBrix)
## Project Overview
NexBrix is a modern SaaS platform that helps businesses manage inventory, purchasing, suppliers, deliveries, workforce management, attendance, rostering, timesheets, reporting, and day-to-day operations from a single platform.
Our initial customers are cafés, restaurants, hospitality businesses, and multi-location operators, with future expansion into retail, warehousing, and service businesses.
We are looking for a branding designer to create a professional logo and visual identity that feels:
* Premium
* Sophisticated
* Modern
* Trustworthy
* Experienced
* Memorable
The brand should feel closer to Apple, Ramp, Monday.com and other modern software brands than traditional ERP or accounting software.
---
## Existing Direction
An initial concept has already been developed and will be shared with shortlisted candidates.
Current preferences:
* Wordmark-focused logo
* Clean and timeless typography
* Strong readability
* Elegant spacing and proportions
* Modern SaaS aesthetic
* Professional rather than playful
The final solution must work equally well on:
* Website
* Mobile app
* Social media
* Marketing materials
* Business documents
Brand name:
NexBrix
Preferred styling:
NexBrix
---
## What We Need
### 1. Logo Exploration
Provide at least 3 distinct logo concepts.
Examples may include:
* Pure wordmark
* Wordmark with subtle brand element
* Wordmark with supporting icon
We are open to creative direction.
---
### 2. Colour Exploration
We would like the designer to propose colour directions that align with the brand attributes above.
Please include multiple colour palette options and explain the thinking behind each direction.
---
### 3. Final Brand Assets
* Primary logo
* Secondary logo
* Monochrome versions
* Light and dark background versions
* App icon
* Favicon
* Social media icon
---
### 4. Mini Brand Guide
Include:
* Final colour palette
* Typography recommendations
* Logo clear-space rules
* Minimum sizing
* Usage examples
---
## Deliverables
Editable files:
* AI
* EPS
* PDF
Digital files:
* SVG
* PNG
---
## Revision Process
* Minimum 3 initial concepts
* Minimum 2 revision rounds
* Final source files transferred upon completion
---
## Timeline
Delivery required within 2-3 days.
---
## Proposal Requirements
Please include:
1. SaaS or technology branding examples.
2. Number of concepts included.
3. Number of revisions included.
4. Estimated delivery timeframe.
5. Confirmation that editable source files will be provided.
Shortlisted designers will receive the current concept and additional project information.
EDIT::
List of Deliverables along with a complete brand book::
1. Logo Design
Primary Logo
Main NexBrix logo (horizontal version)
Secondary Logo
Alternative layout (stacked or compact version)
Logo Variations
Full colour version
Black version
White version
Monochrome version
Light background version
Dark background version
2. App Icons
Mobile App Icon
Suitable for:
iPhone App Store
Android Play Store
Required formats:
SVG
PNG
Required sizes:
1024 × 1024
512 × 512
256 × 256
192 × 192
180 × 180
152 × 152
120 × 120
3. Favicon Set
Required formats:
SVG
PNG
Required sizes:
16 × 16
32 × 32
48 × 48
4. Social Media Profile Icons
Optimised versions for:
Facebook
Instagram
LinkedIn
X / Twitter
YouTube
Formats:
PNG
SVG
5. Colour Palette
Provide:
Primary Colours
Brand primary colour(s)
Secondary Colours
Supporting colours
Neutral Colours
Backgrounds
Borders
Text
Status Colours
Success
Warning
Error
Include:
HEX values
RGB values
6. Typography System
Provide recommendations for:
Primary Font
Used for:
Website
Mobile App
Marketing
Secondary Font (if required)
Include:
Font names
Font weights
Usage recommendations
7. Mini Brand Guide (PDF)
Include:
Brand Overview
Design rationale
Logo Usage
Correct usage
Incorrect usage
Clear Space Rules
Minimum Size Rules
Colour Usage
Typography Usage
Examples
Website header
Mobile app header
Business card mockup
Social media profile example
8. Source Files
Provide editable source files:
Adobe Illustrator (.AI)
EPS
PDF
Provide digital assets:
SVG
PNG
9. Concept Exploration
Before finalisation provide:
Minimum 3 logo concepts
Minimum 3 colour palette directions
10. Ownership
Upon final payment:
Full ownership and copyright transfer to client
All source files must be provided
Nice-to-Have (Optional Bonus)
If included, great:
Email signature design
Letterhead design
PowerPoint template
Brand pattern/background elements
App splash screen
## Project Overview
NexBrix is a modern SaaS platform that helps businesses manage inventory, purchasing, suppliers, deliveries, workforce management, attendance, rostering, timesheets, reporting, and day-to-day operations from a single platform.
Our initial customers are cafés, restaurants, hospitality businesses, and multi-location operators, with future expansion into retail, warehousing, and service businesses.
We are looking for a branding designer to create a professional logo and visual identity that feels:
* Premium
* Sophisticated
* Modern
* Trustworthy
* Experienced
* Memorable
The brand should feel closer to Apple, Ramp, Monday.com and other modern software brands than traditional ERP or accounting software.
---
## Existing Direction
An initial concept has already been developed and will be shared with shortlisted candidates.
Current preferences:
* Wordmark-focused logo
* Clean and timeless typography
* Strong readability
* Elegant spacing and proportions
* Modern SaaS aesthetic
* Professional rather than playful
The final solution must work equally well on:
* Website
* Mobile app
* Social media
* Marketing materials
* Business documents
Brand name:
NexBrix
Preferred styling:
NexBrix
---
## What We Need
### 1. Logo Exploration
Provide at least 3 distinct logo concepts.
Examples may include:
* Pure wordmark
* Wordmark with subtle brand element
* Wordmark with supporting icon
We are open to creative direction.
---
### 2. Colour Exploration
We would like the designer to propose colour directions that align with the brand attributes above.
Please include multiple colour palette options and explain the thinking behind each direction.
---
### 3. Final Brand Assets
* Primary logo
* Secondary logo
* Monochrome versions
* Light and dark background versions
* App icon
* Favicon
* Social media icon
---
### 4. Mini Brand Guide
Include:
* Final colour palette
* Typography recommendations
* Logo clear-space rules
* Minimum sizing
* Usage examples
---
## Deliverables
Editable files:
* AI
* EPS
Digital files:
* SVG
* PNG
---
## Revision Process
* Minimum 3 initial concepts
* Minimum 2 revision rounds
* Final source files transferred upon completion
---
## Timeline
Delivery required within 2-3 days.
---
## Proposal Requirements
Please include:
1. SaaS or technology branding examples.
2. Number of concepts included.
3. Number of revisions included.
4. Estimated delivery timeframe.
5. Confirmation that editable source files will be provided.
Shortlisted designers will receive the current concept and additional project information.
EDIT::
List of Deliverables along with a complete brand book::
1. Logo Design
Primary Logo
Main NexBrix logo (horizontal version)
Secondary Logo
Alternative layout (stacked or compact version)
Logo Variations
Full colour version
Black version
White version
Monochrome version
Light background version
Dark background version
2. App Icons
Mobile App Icon
Suitable for:
iPhone App Store
Android Play Store
Required formats:
SVG
PNG
Required sizes:
1024 × 1024
512 × 512
256 × 256
192 × 192
180 × 180
152 × 152
120 × 120
3. Favicon Set
Required formats:
SVG
PNG
Required sizes:
16 × 16
32 × 32
48 × 48
4. Social Media Profile Icons
Optimised versions for:
X / Twitter
YouTube
Formats:
PNG
SVG
5. Colour Palette
Provide:
Primary Colours
Brand primary colour(s)
Secondary Colours
Supporting colours
Neutral Colours
Backgrounds
Borders
Text
Status Colours
Success
Warning
Error
Include:
HEX values
RGB values
6. Typography System
Provide recommendations for:
Primary Font
Used for:
Website
Mobile App
Marketing
Secondary Font (if required)
Include:
Font names
Font weights
Usage recommendations
7. Mini Brand Guide (PDF)
Include:
Brand Overview
Design rationale
Logo Usage
Correct usage
Incorrect usage
Clear Space Rules
Minimum Size Rules
Colour Usage
Typography Usage
Examples
Website header
Mobile app header
Business card mockup
Social media profile example
8. Source Files
Provide editable source files:
Adobe Illustrator (.AI)
EPS
Provide digital assets:
SVG
PNG
9. Concept Exploration
Before finalisation provide:
Minimum 3 logo concepts
Minimum 3 colour palette directions
10. Ownership
Upon final payment:
Full ownership and copyright transfer to client
All source files must be provided
Nice-to-Have (Optional Bonus)
If included, great:
Email signature design
Letterhead design
PowerPoint template
Brand pattern/background elements
App splash screen