Classic Logo Refinement & Crest Development
Budget: £250 – £750 GBP
Project Brief: Premium Crest Design & Logo Refinement
Overview
We are a psychological consultancy and thought leadership brand. We work across philanthropy, executive coaching, neurodiversity, and global mental health. We already have a modern logo (files provided) and are now seeking a refined, heritage-style crest and an elegant logo refinement to be used across our premium materials awards, cultural partnerships, executive retreats, and embossed assets.
Project Objectives
- Create a premium, psychologically symbolic crest that reflects excellence, inner refinement, and legacy.
- Refine our current logo into a more polished version for high-end print and digital use.
- Align all work with the brand tone: psychological elegance, timeless prestige, and relational intelligence.
1. Crest Design Requirements
The crest must embody:
- Sapientia: deep, discerning wisdom
- Aristía: inner excellence and psychological mastery
- Legacy: enduring, high-impact transformation
Visual Symbolism- to be added by freelancer
Typography -
Final Motto Layout:
- Outer ring: “Sapientia • Legacy• Aristía”
- Inner ribbon or seal: “Sapientia per Aristía” (Latin for 'Wisdom through Inner Excellence')
2. Logo Refinement Requirements
Refine the existing logo:
- Maintain the brain/connection symbol but elevate the elegance and balance
- Offer an updated colour treatment: deep navy, soft teal, and copper or antique gold accents (these colours are suggestions)
- Clean typography and spatial proportions
- Provide horizontal, stacked, and minimal icon formats
Deliverables
- Premium crest in vector and raster formats (.AI, .EPS, .PNG, .JPG)
- Crest in black/white, colour, and foil-ready variants
- Refined logo versions with updated colours and scalable use including letterhead
- Typography and colour palette guide
- Print-ready embossing / seal-friendly version of crest
1-page brand style guide for usage
Usage Context
- Website, client reports, executive retreats
- Award entries, cultural partnerships
- Embossed notebooks, wax seals, letterhead
- Programme collateral and elite coaching documentation
Timeline
Initial concepts requested within 7–10 days of project start.
Final versions to be delivered within 2 weeks of concept approval.
Budget & Priorities
We are open to proposals. Priority will be given to:
- Designers with crest, emblem, or heritage branding experience
- Prior work reflecting classical, cultural, or intellectual brand values
- Ability to interpret symbolism with precision and depth
- Understanding of luxury branding, print finishes, and digital scalability
Files Provided
- Existing logo files (.jpg, .png, .eps)
- Reference concept image (symbolic direction)
- Descriptive brand voice and motto definitions
Final Statement
This crest and refined logo are part of a long-term brand elevation strategy. It must stand alongside world-class institutions like Harvard, Wellcome Trust, and Cartier rooted in psychology, expressed through elegance, and unforgettable in its execution.
Overview
We are a psychological consultancy and thought leadership brand. We work across philanthropy, executive coaching, neurodiversity, and global mental health. We already have a modern logo (files provided) and are now seeking a refined, heritage-style crest and an elegant logo refinement to be used across our premium materials awards, cultural partnerships, executive retreats, and embossed assets.
Project Objectives
- Create a premium, psychologically symbolic crest that reflects excellence, inner refinement, and legacy.
- Refine our current logo into a more polished version for high-end print and digital use.
- Align all work with the brand tone: psychological elegance, timeless prestige, and relational intelligence.
1. Crest Design Requirements
The crest must embody:
- Sapientia: deep, discerning wisdom
- Aristía: inner excellence and psychological mastery
- Legacy: enduring, high-impact transformation
Visual Symbolism- to be added by freelancer
Typography -
Final Motto Layout:
- Outer ring: “Sapientia • Legacy• Aristía”
- Inner ribbon or seal: “Sapientia per Aristía” (Latin for 'Wisdom through Inner Excellence')
2. Logo Refinement Requirements
Refine the existing logo:
- Maintain the brain/connection symbol but elevate the elegance and balance
- Offer an updated colour treatment: deep navy, soft teal, and copper or antique gold accents (these colours are suggestions)
- Clean typography and spatial proportions
- Provide horizontal, stacked, and minimal icon formats
Deliverables
- Premium crest in vector and raster formats (.AI, .EPS, .PNG, .JPG)
- Crest in black/white, colour, and foil-ready variants
- Refined logo versions with updated colours and scalable use including letterhead
- Typography and colour palette guide
- Print-ready embossing / seal-friendly version of crest
1-page brand style guide for usage
Usage Context
- Website, client reports, executive retreats
- Award entries, cultural partnerships
- Embossed notebooks, wax seals, letterhead
- Programme collateral and elite coaching documentation
Timeline
Initial concepts requested within 7–10 days of project start.
Final versions to be delivered within 2 weeks of concept approval.
Budget & Priorities
We are open to proposals. Priority will be given to:
- Designers with crest, emblem, or heritage branding experience
- Prior work reflecting classical, cultural, or intellectual brand values
- Ability to interpret symbolism with precision and depth
- Understanding of luxury branding, print finishes, and digital scalability
Files Provided
- Existing logo files (.jpg, .png, .eps)
- Reference concept image (symbolic direction)
- Descriptive brand voice and motto definitions
Final Statement
This crest and refined logo are part of a long-term brand elevation strategy. It must stand alongside world-class institutions like Harvard, Wellcome Trust, and Cartier rooted in psychology, expressed through elegance, and unforgettable in its execution.